Schedule of Events
| Wednesday, May 28 |
| 2-5 p.m. |
Registration Open (The Ritz-Carlton Ballroom Foyer) |
| 3-4 p.m. |
A Case Study of +25 Years of Failure of National Hospitality Management Companies: Lessons Learned for Vacation Rental Executives (optional session) |
| 4-5 p.m. |
Fireside Chat with Sarah: Undercover Boss The Vacation Rental Edition (optional session) |
| 5-7 p.m. |
Registration Open (Starr Bar) |
| 6–8 p.m. |
Reception (sponsored by TRACK) |
| Thursday, May 29 |
| 7 a.m.–4 p.m. |
Registration Open |
| 7:30–8:30 a.m. |
Breakfast (sponsored by Grand Welcome) |
| 8:30–9 a.m. |
Welcome to the Executive Summit! |
| 9–10 a.m. |
Stop Watching, Start Winning: AI Strategies You Can Implement Before This Conference Ends |
| 10–10:30 a.m. |
Humans at the Helm: Scaling Empathy in the Age of AI |
| 10:30–11 a.m. |
Networking Break with Exhibitors |
| 11 a.m.–12 p.m. |
How to Reclaim Your Time and Attention in a World That Steals Both |
| 12:00–12:15 p.m. |
Rachel's Book Club |
| 12:15–1:45 p.m. |
Lunch (sponsored by Savvy) and Networking with Exhibitors |
| 1:45–2:30 p.m. |
Deal or No Deal: When Do You Buy? |
| 2:30–3 p.m. |
Networking Break with Exhibitors |
| 3–4 p.m. |
Networking Roundtables |
| 4:05–5:15 p.m. |
What I’d Tell My Younger VRM-Self If I Could Do It All Over Again |
| 5:15 p.m. |
Closing Reflections |
| 5:30–7:30 p.m. |
Reception (sponsored by BookingPal) |
| Friday, May 30 |
| 7:30–11 a.m. |
Registration Open |
| 7:30–8:30 a.m. |
Breakfast and Meet the VRMA Board |
| 8:30–8:45 a.m. |
Welcome and Relaunch of VRMA Advocacy Fund |
| 8:45–9:45 a.m. |
The VR Exec’s Reputation Currency: Building a High-Value Personal Brand for Maximum ROI |
| 9:45–10 a.m. |
Networking Break with Exhibitors |
| 10–10:45 a.m. |
Vacation Rentals in the Crosswinds: Trends, Recession Watch, and What’s Next |
| 10:45 a.m.–11:45 p.m. |
Using Data to Build a Scalable VR Business |
| 11:45 a.m.–12 p.m. |
Closing and Key Takeaways |
Stay tuned for detailed session information. The schedule is subject to change.