Our Story

About VRMA

Short-term vacation (or holiday) rentals create jobs and contribute to strong, stable real estate markets. To that end, we advance professionally managed short-term vacation rentals (often referred to as STRs) as a trusted accommodations option for consumers.

As the leading and largest global community for short-term vacation rental professionals, we provide education, information, connection, and advocacy so they can grow and strengthen their businesses to create enjoyable, memorable guest experiences and profitably manage the properties in their care. We also promote the value of the short-term vacation rental experience to the public and serve as the collective voice that drives industry growth and professionalism.

VRMA connects short-term vacation rental professionals with the expertise, products, and technology to provide exceptional guest hospitality and homeowner satisfaction.

Our Vision

To empower our diverse membership, giving them the education and resources to deliver exceptional guest hospitality and homeowner satisfaction, ultimately creating positive, memorable experiences.

Our Mission

Through best-in-class education, in-person events, and a unified voice, we unlock the possibilities and potential of our diverse membership of short-term vacation rental professionals so they can strengthen their business, elevate the industry, and ensure superior guest and homeowner experiences.

Our Commitment to Equity, Diversity, and Inclusion

VRMA seeks and values diversity and inclusive practices within our membership, leadership, and the short-term vacation rental industry. We respect and celebrate the unique characteristics, perspectives, and qualities that make each person who they are. VRMA welcomes people of any age, appearance, ability, ethnicity, gender, geographic location, nationality, professional level, race, religion, sexual orientation, and other factors that shape creative perspectives and professional experiences.

To that end, we are committed to providing continuous opportunities for individuals at all levels of the organization. VRMA recognizes the importance of diversity and inclusion and how both contribute to the overall mission of the organization.

We also understand that achieving equity is an ongoing process, and we seek to maintain the highest standards of ethics, transparency, and accountability. VRMA strives to:

  • Support and encourage policies and practices that advance social inclusion
  • Communicate and share content respectfully and with inclusive representation
  • Reflect diversity in our staff, committees, and board
  • Foster open and constructive discussions among our members throughout the world
  • Engage with diverse vendors, consultants, and industry professionals
  • Celebrate diversity and inclusion in our programming and at our events.

Our 2022-2024 Strategic Plan


Additional Information