VRMA_837326-22_ExeSummit-Theme22-1500x598[1] (1) (1) (1).jpg

2022 VRMA Executive Summit


The VRMA Executive Summit (June 1-3, 2022) is designed for executive-level leaders focused on business strategy, organizational excellence, sustained growth, and charting a vision for their company’s future. Join us for engaging, high-level content and intimate networking in beautiful Palm Beach, Florida! 



Wednesday, June 1

6:00 – 7:30 pm  |  Welcome Reception

Thursday, June 2

7:30 – 8:30 am   |   Breakfast and Registration 

8:30 – 9:00 am   |   Opening Session and Welcome 

9:00 – 10:30 am   |   Strategic Planning and Financial Check Up
Featuring: Melanie Brown, Director of Data & Analytics, Key Data; Jesse Ehret, CPA, CXO & Founder, Ximplifi; Michael Graham, CFO, Sykes Holiday Cottages; Paul Smith-Marquez, CFO, VTrips

This session, focused on a strategic mindset, begins with a presentation from Key Data on the latest trends and research on the short-term rental and greater travel market. Simon Lehmann will then interview a panel of financial professionals as they share insights on achieving greater financial success through a better understanding of financial performance. The session will close with a strategic planning workshop for attendees that covers budgeting, business plan best practices, and developing/measuring key performance indicators (KPIs).

10:30 – 11:15 am   |   Networking Break

11:15 am – 12:30 pm   |   Finding Talent, Keeping Talent: Recruitment, Retention, and Engagement 
Featuring: Sue Jones, Owner, HR4VR; Steve Trover, CEO, Better Talent

Finding talent is a top concern of many executives, but just as important is the retention and engagement of those on your team. After hearing the trends in today’s workforce and employee expectations, learn how to calculate the true cost of turnover, including hiring, onboarding, and training resource allocation. With these additional metrics in mind, attendees will participate in exercises centered on the employee value proposition and identify ways to bring growth opportunities to your team.

12:30 – 2:00 pm   |   Networking Lunch

2:00 – 3:45 pm   |   Operations: The Impact on Your Owners and Guests

Using submitted pain points from executives like you, this solutions-based session will cover technology, housekeeping, owner retention, and more to identify practices that can enhance the experience of owners and guests. Learn what others are doing to mitigate owner churn and come prepared to share your own experiences.

3:45 – 4:30 pm   |   Networking Break

4:30 – 6:00 pm   |   Demonstrating the Value of Your Business
Featuring: Marla DiCarlo, CEO & Co-owner, Raincatcher; Jason Thomas, COO & Co-owner, Raincatcher

Through a series of value-oriented discussions, attendees will explore strategies for growth and ways to ensure and demonstrate the long-term health and well-being of their companies. Through an interview with Simon Lehmann, M&A professionals from Raincatcher will share insights into current conditions both within and outside of the short term rental market, and discuss key drivers of valuation, along with questions to consider when preparing a business for sale.

6:00 – 8:00 pm   |   Cocktail Reception

Friday, June 3

7:30 – 8:30 am   |   Breakfast and Registration

8:30 – 9:30 am   |   Moving the Industry Forward through Advocacy
Featuring: Tiffany Edwards, President, Coletta Consulting; Senator Gayle Harrell, District 25; Philip Minardi, Director, Government & Public Affairs, Expedia Group

Learn what you and fellow executives can do to support advocacy efforts to fight moratoriums, regulations, and vacation rental bans. The panel will share experiences navigating lawsuits and legislation, and provide resources that all attendees can use moving forward.

9:30 – 10:15 am   |   Networking Break

10:15 – 11:30 am   |   Resilience in the Vacation Rental Industry

After attendees participate in a series of “what if” scenario roundtables, Simon Lehmann will deliver a closing keynote around crisis-resistance in the vacation rental industry.


Lehmann-small.jpg Simon is one of the world's foremost experts on short-term rentals. He leads AJL Atelier, a specialized vacation rental and business consultancy, and advises multiple companies as Board Member and Executive Chairman.

A sought-after speaker, panelist, and moderator, Simon loves to broach high-level and technical topics alike, from the future trends of short-term rentals to the specifics of online distribution in the top 5 OTAs.

Previously, Simon was the Co-Founder & Chairman of Vacasa Europe, former President of PhocusWright, and ex-Board member of HomeAway, to name but a few. He's also an accomplished operator, having led Interhome as CEO, Hotelplan Group Deputy CEO, and Swissport as EVP.


Review all health and safety information here.


The Summit is meant to provide a powerful networking and learning opportunity for CEOs and other executives from current VRMA member management companiesAttendance is limited to those who are focused on creating and implementing strategy and vision. Supplier members are not eligible to attend unless they are an event sponsor. Contact Kevin McDonnell for sponsorship information.


EauPalmBeachResort&Spa-PalmBeachFlorida-2020-3.jpgABOUT THE RESORT

Situated on a private beach with lush tropical gardens, Eau Palm Beach Resort & Spa is where effortless living meets relaxed luxury, as one of only two Forbes Five-Star resorts in Palm Beach. Indulge in the warm Florida sunshine, sumptuous accommodations designed by Jonathan Adler, and the award-winning Eau Spa.

Book Your Stay

VRMA has secured hotel rooms for a discounted rate of $299 per night, single/double occupancy. In order to access this unmatched low price and save hundreds, you must book your stay within the VRMA room block by May 11.



Welcome to Palm Beach re-imagined: an intimate ocean retreat and a breath of fresh air. Situated on the sweeping backdrop of Florida’s gold coast and with the Atlantic as its playground, Eau Palm Beach invokes the relaxed glamour of America’s first resort destination. See how to get there.


100 South Ocean Blvd.
Manalapan, FL 33462
561-533-6000 | www.eaupalmbeach.com


If you have questions, please contact us at vrma@vrma.org or call +1 (202) 367-1179 and a member of our team will be glad to help you.


Welcome Reception Sponsor


Breakfast Sponsors

barefoot.png Stayfi.png

Event Sponsors

behome.PNG Better Talent.png beyond.png Breezeway .png Brivo.png
dormakaba.jpg Generali.png Guesty.png logo_gvg_landscape_w_NEC.png Hopper.png
Jarvis ML Brain Logo Image - transparent - v1.png LMPM.png Lynx-min.jpg OwnerRez Logo .png PointCentral.jpg
ruebarue-logo-800px.png Safely.png Silicon Travel_new.png TravelNet Solutions.png