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Designed for Vacation Rental Executives, Strategic Thinkers, and Visionary Leaders

The second annual VRMA Executive Summit, taking place November 17-19, 2021, is designed for executive-level leaders who are focused on business strategy, organizational excellence, sustained growth, and charting a vision for their company’s future.

The Summit provides you with engaging, high-level content and intimate networking in a beautiful, relaxed setting. Connect with old friends, meet new people, and apply the experience, expertise, and innovative insight of other vacation rental managers to your company’s unique challenges.

This event is designed specifically for owners and chief executives of vacation rental management companies. Space is limited; register now.


Now featuring an increased one-and-a-half days of educational content, the Summit will engage leaders in conversations related to key trends, challenges, and opportunities facing today’s industry. Presentations will encompass leadership and the business, economic, and regulatory aspects that impact and influence your company. All sessions will provide ample opportunity for discussion amongst peers, facilitating a unique dialogue that can only be fostered in this setting.


CONFERENCE FACILITATOR: Jeff Leitner is the leading researcher, writer, and speaker on unwritten rules, the informal but deceptively powerful influence on human behavior.

He is currently working with scientists to explore this curiously undervalued social phenomenon in both conventional and unusual environments. He is also on a national speaking tour and developing a toolkit for designers — to help them better understand and alter social environments.

Wednesday, November 17

  • 5:00 – 7:00 pm | Welcome Reception

Thursday, November 18

  • 7:30 – 8:30 am | Breakfast and Registration

  • 8:30 – 9:00 am | Welcome and Opening Remarks: Introducing… the Industry’s Brain Trust | Presenters: VRMA Executive Director and conference facilitator Jeff Leitner (Founder and Lead Researcher, Unwritten Labs)

  • 9:00 – 9:45 am | Educational Session: The Short Term Rental Landscape will Never Be The Same

  • 9:45 – 10:30 am | Think Tank Discussion #1: What Did We Learn About Ourselves as a Community? What opportunities did we find that we didn’t know existed before the pandemic?

  • 10:30 – 11:15 am | Networking Break

  • 11:15 am – 12:00 pm | Educational Session: Post Pandemic Operational Efficiency: What Stays and What Goes?

  • 12:00 – 12:45 pm | Think Tank Discussion #2: How have your operations changed as a result of the pandemic?

  • 12:45 – 1:45 pm | Networking Lunch

  • 1:45 – 2:30 pm | Educational Session: Overcoming Regulatory and Advocacy Challenges: How to Fight Back When It Happens to You?

  • 2:30 – 3:15 pm | Think Tank #3: What Do You Do When It Happens to You?

  • 3:15 – 4:00 pm | Networking Break

  • 4:00 – 5:00 pm | Educational Session:  The Changing Traveler

  • 5:00 – 6:30 pm | Cocktail Reception

Friday, November 19

  • 7:30 – 8:30 am | Breakfast and Registration

  • 8:30 – 8:45 am | Opening Remarks: Day Two/Recap of Day 1 | Presenter: Jeff Leitner

  • 8:45 – 9:30 am | Educational Session: Industry Disrupters: How Can Short Term Rentals Continue to Stay Relevant?

  • 9:30 – 10:30 am | Networking Break

  • 10:30 – 11:45 am | Educational Session/Think Tank Discussion #4: What’s After “What’s Next”?


You will benefit from dedicated networking time with fellow executives. Enjoy an opening welcome reception on November 17 and a cocktail hour on November 18.



The Summit is meant to provide a powerful networking and learning opportunity for CEOs and other executives from current VRMA member management companies.

Attendance is limited to those who are focused on creating and implementing strategy and vision. Registration is $595 per person. You must register online to secure your space.


Poised above coastal bluffs with sweeping views of the Pacific Ocean, Terranea Resort, (pronounced “terra-NAY-a”) debuted in June 2009 as the only luxury destination resort on the Los Angeles coast. The Mediterranean-inspired resort provides a sophisticated retreat for guests with a relaxed ambiance and panoramic seascape views.

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Celebrated for its natural beauty, the 102-acre estate features 582 guestrooms and suites, including spacious casitas and villas, and The Bungalows at Terranea, a collection of guest accommodations featuring spa and wellness-focused amenities. Other luxurious resort amenities spotlight eight distinct dining experiences, a full-service spa and fitness center, award-winning golf course, four swimming pools, kids’ club, ecological enrichment programs, and indoor and outdoor event space.

VRMA has secured hotel rooms at the Terranea Resort for a rate of $245 per night, single/double occupancy (plus a $10 resort fee and relevant taxes). This rate is only available until October 30!

Guests can book online or contact our reservations department at (855) 476-3912 and reference the VRMA 2021 Executive Summit Room Block.



Terranea is located on the Palos Verdes Peninsula, one of Southern California’s most scenic and coveted coastlines overlooking the Pacific Ocean and Catalina Island. You will enjoy a tranquil escape in this natural haven, conveniently located 30 minutes from both Los Angeles International and Long Beach airports and just 30 miles southwest of Downtown Los Angeles.


100 Terranea Way
Rancho Palos Verdes, CA 90275
+1 (866) 547-3066 | www.terranea.com


If you have questions, please contact us at vrma@vrma.org or call +1 (202) 367-1179 and a member of our team will be glad to help you.


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