In early 2025, the VRMA Board of Directors participated in a strategic planning session to envision the future of our association and create an actionable plan to realize our vision. The result was the 2025-2027 Strategic Plan, a roadmap for association leaders and staff to build upon our foundation and create value and impact for members and their businesses, as well as a ripple effect of positive change within the industry.
Toggle through the three goals to familirize yourself with the 2025-2027 Strategic Plan and join the future of VRMA and the short-term vacation rental industry.
Goal 1: VRMA is the premier resource to help short-term vacation rental professionals strengthen their business.
- Boost member engagement through insights, feedback, alignment, and recognition.
- Create and enhance member-focused content and experiences.
Goal 2: VRMA is the industry’s advocacy powerhouse.
- Increase resources to support state-level and local advocacy efforts.
- Build relationships with advocacy stakeholders within the industry, including state and local chapters.
- Demonstrate the impact that the industry has on local economies.
Goal 3: VRMA unifies the industry.
- Develop and strengthen industry partnerships.
- Collaborate with industry partners to support members and industry growth.
- Increase brand awareness.