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Designed for Vacation Rental Executives, Strategic Thinkers, and Visionary Leaders

The inaugural VRMA Executive Summit, June 4-5, 2019, is designed for executive-level leaders who are focused on business strategy, organizational excellence, sustained growth, and charting a vision for their company’s future.

The Summit provides you with engaging, high-level content and intimate networking in a beautiful, relaxed setting. Connect with old friends, meet new people, and apply the experience, expertise, and innovative insight of other vacation rental managers to your company’s unique challenges.

This event is designed specifically for owners and chief executives of vacation rental management companies. Space is limited. 


The Summit will engage leaders in conversations related to key trends, challenges, and opportunities facing today’s industry. Presentations will encompass leadership and the business, economic, and regulatory aspects that impact and influence your company. All sessions will provide ample opportunity for discussion amongst peers, facilitating a unique dialogue that can only be fostered in this setting.

Tuesday, June 4

5:00 – 7:00 pm | Welcome Reception

Wednesday, June 5

7:30 – 8:30 am | Breakfast and Registration

8:30 – 8:45 am | Welcome and Opening Remarks: Identifying Strengths, Overcoming Obstacles

8:45 – 9:45 amEducational Session: Strategic Planning: Setting Up Your Business for Success

As an executive in your organization, a strong strategic plan serves as the foundation for helping your business grow. This session will focus on your role as a leader in your organization in the development of your company's strategic plan and how to involve your team members. The discussion will also cover critical considerations and common challenges to keep in mind when developing and executing a strategic plan. Hear lessons learned with past experiences from other attendees to bring back to your business when creating your own actionable plan!

Presented by Ashley Horsley, Co-Owner and Chief Executive Officer, 360 Blue; Cliff Johnson, Chief Commercial Officer, Rented.com and Stephanie Kusibab, Principal, SmithBucklin Consulting

9:45 – 10:15 am | Break

10:15 – 11:15 amEducational Session: Your Company's Financial Future: Real Business Decisions That Can Save You Real Dollars

As a business owner or executive, you are responsible for your company's financial viability and future. Join this session to learn how to make smart financial decisions for your company from underutilized sources to save your company money. Harry Harrison will cover tax designation and benefits, safe harbor and captive insurance set up and benefits, plans for creating pension, profit sharing and 401k - and pushing income into retirement plans. Harry will impart attendees with knowledge they can use on how to save real money every year.

Presented by Harry Harrison, Partner, Aronson LLC

11:15 – 11:30 amBreak

11:30 am – 12:15 pmEducational Session: Funding and Growth for Your Company

Funding your vacation rental business can be complex. Hear from a panel of vacation rental managers who have experience navigating this financial landscape firsthand. The panel will discuss how to secure funding for your company- from business loans to private equity and the issues and challenges that can be overcome. 

Presented by Steve Milo, Founder and CEO, VTrips; Eric Breon, Founder and CEO, Vacasa and Mike Harrington, CEO, Carolina Retreats

12:15 – 1:30 pm | Networking Lunch

1:30 pm – 2:15 pm Educational Session: Utilizing Industry Data to Grow Your Business

This session will highlight current trends to watch in the industry and information you need to know to effectively operate your business. Learn how to utilize and leverage industry data in managing and growing your business. 

Presented by Steve Patterson, Chief Operating Officer, Transparent Intelligence, Inc; Scott Leggat, Chief Executive Officer, LSI Tools and Lynell Eaddy, President and Founding Partner, LSI Tools

2:15 pm– 2:30 pm Break

2:30 – 3:00 pmEducational Session:  Fly Like a VIP on a Budget

Now that you are armed with knowledge on growing your company and leading your company into the future, learn how to travel like the VIP and save money while doing it! This fast paced discussion will provide tips and tricks on how to score multiple first class upgrades, great seats at booking, priority reservation access, business lounge access and maximize frequent flyer tickets to score coveted first class seats. The tips from this presentation will save you money, improve your flight experience and provide you the dream vacation at little to no cost.

Presented by Steve Milo, Founder and CEO, VTrips

3:00 – 3:15 pmBreak

3:15 – 4:00 pmEducational Session: Strategies for Recruiting and Maintaining High Performing Employees 

Recruiting and keeping a strong employee pool is a common challenge many vacation rental managers face every day. This session will not only explore techniques to attract high caliber employees to join your company, but also discuss methods to maintain engagement and incentivize your staff. Ideas for team building and development opportunities will be discussed as well. 

Presented by Sue Jones, MBA, SPHR, SHRM-SCP, Owner, HR4VR

4:00 – 4:15 pmBreak

4:15 – 5:15 pmEducational Session: The "State of the Vacation Rental Industry:" Strengths, Weaknesses, Opportunities, and Threats Analyzed

A panel of veterans in the industry will meet to discuss common challenges, strengths, opportunities and weaknesses affecting the vacation rental management business. Discussion during the session will explore current forces affecting the vacation rental industrysuch as hotels entering the VRM space, OTAs and moreand how to navigate and overcome the constantly changing landscape. 

Presented by Kahea Zietz, REALTOR, Hawaii Life; Bob Milne, Chief Operating Officer, Vacasa; Toby Babich, President, Breckenridge Resort Managers and Mary Lynn Clark, President, Wyndham Vacation Rentals at Wyndham Worldwide  

Moderated by Amy Hinote, Founder and Editor, VRM Intel

5:15 – 5:30 pm Closing Comments

5:30 – 7:00 pm | Networking Reception

Thursday, June 6

whale watching.PNG11:30 am – 3:30 pm | Post-Event Whale Watching Activity (details forthcoming)

Tour the local Terranea harbor and open water while searching for whales and other sea life! This excursion is included with your registration to the Executive Summit.

*All schedule information and timing is tentative and subject to change.


STEVE.jpgSteve McClatchy is a speaker, trainer, consultant, New York Times Bestselling author and entrepreneur. He founded Alleer Training and Consulting out of his passion for continual improvement and his belief that when we stop growing, learning, gaining experience, achieving goals and improving, we stop living.

Steve’s firm focuses on helping companies and individuals improve performance and achieve outstanding results in the areas of Leadership, Performance, Personal Growth, and Work/Life Engagement. His client list includes Google, Under Armour, Disney, John Deere, Microsoft, NBC Universal, Accenture, HP, Tiffany’s, Wells Fargo, Campbell’s Soup, and many teams in the NFL, NBA, NHL, and MLB. He has appeared on CNBC’s Squawk Box, ABC, CBS, Fox News, WSJ TV, and NBC’s The Today Show and has been quoted in The Wall Street Journal, Fast Company, WebMD, Oprah Magazine, Entrepreneur, and Investor’s Business Daily. He is a frequent guest lecturer in many of America’s top business graduate schools including Harvard and Wharton. Steve’s book, Decide: Work Smarter, Reduce Your Stress and Lead by Example, debuted at #2 on the New York Times Bestsellers list and also was named a New York Times Bestselling Business Book for February 2014.


You will benefit from dedicated networking time with fellow executives. Enjoy an opening welcome reception on June 4 and a cocktail hour on June 5. Plans to coordinate optional post-event activities on June 6 are underway, and details will be shared when available.



The Summit is meant to provide a powerful networking and learning opportunity for CEOs and other executives from current VRMA member management companies.

Attendance is limited to two (2) individuals per member company who are focused on creating and implementing strategy and vision.

Registration is $350 per person.

When booking travel, please account for participation in post-event activities on Thursday, June 6 if you are interested.      

You must register online to secure your space. If you are unable to attend, another executive from your company may attend in your place. 


Poised above coastal bluffs with sweeping views of the Pacific Ocean, Terranea Resort, (pronounced “terra-NAY-a”) debuted in June 2009 as the only luxury destination resort on the Los Angeles coast. The Mediterranean-inspired resort provides a sophisticated retreat for guests with a relaxed ambiance and panoramic seascape views.

Terranea Logo.pngVRMA has secured hotel rooms at the Terranea Resort for a rate of $265 per night, single/double occupancy (plus a $10 resort fee and relevant taxes). This rate is only available until Thursday, May 23.

Guests can book online or contact our reservations department at (855) 476-3912 and reference the VRMA 2019 Room Block. Any reservation agent will be able to assist.

Celebrated for its natural beauty, the 102-acre estate features 582 guestrooms and suites, including spacious casitas and villas, and The Bungalows at Terranea, a collection of guest accommodations featuring spa and wellness-focused amenities. Other luxurious resort amenities spotlight eight distinct dining experiences, a full-service spa and fitness center, award-winning golf course, four swimming pools, kids’ club, ecological enrichment programs, and indoor and outdoor event space.



Terranea is located on the Palos Verdes Peninsula, one of Southern California’s most scenic and coveted coastlines overlooking the Pacific Ocean and Catalina Island. You will enjoy a tranquil escape in this natural haven, conveniently located 30 minutes from both Los Angeles International and Long Beach airports and just 30 miles southwest of Downtown Los Angeles.


100 Terranea Way
Rancho Palos Verdes, CA 90275
+1 (866) 547-3066 | www.terranea.com


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If you have questions, please contact us at vrma@vrma.org or call +1 (202) 367-1179 and a member of our team will be glad to help you.