Marketing Toolkit

Use the sample email copy below to inspire communication with your contacts, both within and outside the industry. Tailor the emails to match your or your organization’s voice or personalize with details that resonate locally.

Email #1: Send the week of February 23
Target: Industry Contacts
Subject: Vacation Rental Week Kicks Off March 2!

Join [INSERT YOUR COMPANY/ORGANIZATION] NEXT WEEK as we celebrate the sixth annual Vacation Rental Week, March 2-6, 2026!

All next week, we’ll join short-term vacation rental professionals around the globe in spreading public awareness about the positive impact that professionally managed rentals have on guests, property owners, and local economies.

As we celebrate, we encourage you to get involved along with us! Head over to the official Vacation Rental Week website and download the Vacation Rental Week marketing toolkit, featuring social media messages with sharable graphics, website copy, email communications, newsletter articles, and more. Be sure to use #VacationRentalWeek on all your social posts and join the conversation.

Let’s join together and make Vacation Rental Week a success—spread the word and advance our industry together!

Email #2: Send the week of March 2
Target: General Contacts
Subject: Enhance Your Next Trip: Book a Vacation Rental

This week, [INSERT YOUR COMPANY/ORGANIZATION] celebrates the seventh annual Vacation Rental Week. Designed to spread awareness about the many benefits of professionally managed vacation and holiday rentals, we want you to join us.

To get in the spirit of the week, we’d like to take a moment to highlight the tremendous value of professionally managed vacation rentals for guests, and to encourage you to book a stay for your next vacation!

Consider some of the key benefits professionally managed vacation rentals offer you over hotels and resorts:

• Enhanced Safety: Vacation rentals are maintained with the highest cleaning standards, following national, state, and local guidelines.
• Better Value: Enjoy additional space, privacy, and amenities, all included.
• Endless Options: More available properties, more variety, and more destinations worldwide to choose from.
• Comfort of Home: Create a more personalized, memorable vacation experience with the comfort and convenience of an actual residence.
• Local Flavor: Live like a local and explore the neighborhood to discover aspects of your destination you might not encounter otherwise.
• Great for Families: Multiple bedrooms, kitchens, laundry rooms, and easy access to local entertainment.

Ready to book your stay? Visit the Vacation Rental Management Association (VRMA) website to locate property managers and their available properties worldwide. Find the perfect property for your next vacation today!

If you would like to learn more about Vacation Rental Week, we encourage you to visit the official Vacation Rental Week website for more information and resources.

Email #3: Send the week of March 2
Target: Property Owners
Subject: Why Should You Rent Your Vacation Property?

This week, [INSERT YOUR COMPANY/ORGANIZATION] celebrates the seventh annual Vacation Rental Week, designed to spread awareness about the positive impact professionally managed short-term vacation and holiday rentals have on guests, property owners, and local economies across the country.

To get in the spirit of the week, we’d like to take a moment to share several reasons why renting your second property through a professional vacation rental manager is an excellent option that can increase your income and benefit your community.

Why rent your second property through a professional vacation rental manager?

• Easy and Reliable Revenue Source: Vacation rental revenue totals more than $60 billion worldwide. Renting your second property transforms it into a valuable and reliable asset that offers a significant return on your investment for many years to come.
• Vacation When You Want: Use the property when you choose, spending your vacations there with family or friends, while renting it to guests the rest of the year.
• Management Made Easy: Professional vacation rental managers handle all the logistics of renting your property, securing responsible guests, and maximizing your return through an expert understanding of the industry and in-depth knowledge of the community.
• Hassle-Free Renting: Your professional vacation rental manager will also handle housekeeping and cleaning to the highest standards, advertise your property, collect deposits and balances, generate agreements, and follow up post-rental, so you can sit back and simply enjoy the experience!
• Tax Deductions: Owners of vacation rental properties typically have the ability to deduct mortgage interest on their properties along with other expenses related to the rental.
• Impact Your Community: You’ll also positively impact your community’s economy by facilitating guest spending locally and stimulating local job creation and growth.

Ready to rent your property? Visit the Vacation Rental Management Association (VRMA) website to locate property managers and their available properties worldwide. Find the perfect property for your next vacation today!

If you would like to learn more about Vacation Rental Week, we encourage you to visit the official Vacation Rental Week website for more information and resources.

Whether you are targeting potential guests or property owners, promote Vacation Rental Week on social media by using the customizable messages on your social media pages throughout the week and engaging with official VRMA channels online. We encourage you to follow us online and engage with our posts about Vacation Rental Week to help amplify the celebration.

Sample Posts Targeted to Potential Guests

• We’re excited to kick off Vacation Rental Week—a week-long celebration of professionally managed vacation rentals, the industry, and the unmatched benefits and value they offer guests. The possibilities for your next getaway are endless! #VacationRentalWeek https://www.vrma.org/vrw
• During Vacation Rental Week 2026, we remind you that vacation rentals are a great option for a unique, local experience that includes fewer touchpoints with staff and other guests in comparison to traditional hotels. #VacationRentalWeek https://www.vrma.org/vrw

• We’re thrilled to celebrate Vacation Rental Week 2026! There are 100,000+ vacation rentals worldwide. So, whether it’s a beach cottage, mountain cabin, or downtown apartment, the perfect stay is waiting for you! #VacationRentalWeek https://www.vrma.org/vrw

• Happy Vacation Rental Week 2026! With vacation rentals, travelers have more options to customize their trip as opposed to booking a traditional hotel. Find the perfect property for your next trip! #VacationRentalWeek https://www.vrma.org/vrw
• As we celebrate Vacation Rental Week 2026, we encourage you to live like a local on your next trip! Vacation rentals offer an unmatched opportunity to explore new surroundings and experience local culture. Imagine what you'll discover! #VacationRentalWeek https://www.vrma.org/vrw
• It’s Vacation Rental Week 2026! Vacation rentals are the ideal, cost-effective choice for family trips—you'll enjoy more space, privacy, and amenities such as extra bedrooms, baths, and your own kitchen, allowing you to enjoy a unique stay with those close to you! #VacationRentalWeek https://www.vrma.org/vrw

Sample Posts Targeted to Property Owners

• Happy Vacation Rental Week! Professional vacation rental managers handle all the logistics of safely renting your property, including securing guests, housekeeping and cleaning, advertising, and more—now that’s management made easy! #VacationRentalWeek https://www.vrma.org/vrw

• Vacation rentals provide safe lodging options for guests, adhering to local, state, and national cleaning guidelines. They also offer a more local, customized experience for guests. #VacationRentalWeek https://www.vrma.org/vrw

• During Vacation Rental Week, held March 2-6, we encourage you to rent your second property with a professional STR manager. Not only is it a great revenue source, but also helps your community by encouraging job creation and local spending! #VacationRentalWeek https://www.vrma.org/vrw

• Vacation Rental Week is a perfect time to remind property owners that a rental typically entitles you to deduct mortgage interest, along with related business expenses. Contact a professional STR manager today and get started! #VacationRentalWeek https://www.vrma.org/vrw

Sample Posts Targeted to Industry Stakeholders, Policymakers, & the Public

• We’re excited to kick off #VacationRentalWeek—a week-long celebration of professionally managed vacation rentals. Help us educate our policymakers on the positive impacts of STRs and contact your public officials today! Learn how at https://www.vrmaadvocate.org/
• [Insert your organization] supports fair #ShortTermRental regulations! We work hard to boost our community and provide a safe and amazing experience for everyone. Learn more about how you can support fair regulations at https://www.vrmaadvocate.org/ #VacationRentalWeek
• U.S. vacation rentals are a $15 billion industry and growing. They are significant contributors to job growth and a much-needed revenue generator for our community. It is critical to support fair #ShortTermRental regulation! Learn how at https://www.vrmaadvocate.org/ #VacationRentalWeek
• 44% of rentals in the U.S. are already managed by professional property managers. Professionally managed #VacationRentals generate taxes and other revenue and ensure guest safety. Learn how you can support fair industry regulation: https://www.vrmaadvocate.org/ #VacationRentalWeek
• Join us in celebrating #VacationRentalWeek and the importance of professionally managed #VacationRentals to our communities. They ensure safety, create jobs, generate tax revenue, and support the local economy. Learn how you can support fair industry regulation at https://www.vrmaadvocate.org/
• U.S. #VacationRentals help create jobs locally! [Insert your organization] works with #realtors, #homebuilders, maintenance pros, #landscapers, #housekeepers, and others to keep properties safe and clean for guests. Learn more at https://www.vrmaadvocate.org/ #VacationRentalWeek

Use the sample copy below as inspiration for an article in your newsletter, a post on your website or blog, and/or other editorial content. Tailor the article to match your or your organization’s voice or personalize it with details that resonate locally. Consider posting in the weeks and days leading up to Vacation Rental Week to spread awareness among your readers, and/or during the week itself.

Celebrating Vacation Rental Week
March 2-6, 2026

[INSERT YOUR COMPANY/ORGANIZATION] is thrilled to participate in the seventh annual Vacation Rental Week! Professionally managed vacation rentals provide value and benefits for guests and property owners alike. This celebration of Vacation Rental Week is our chance to highlight these and encourage you to book a stay or entrust your vacation property to a professional manager.

FOR GUESTS

As a guest, vacation rentals are a great alternative to hotels, offering you much more for your money, including additional space, privacy, convenience, and amenities. Vacation rentals also present you with a unique opportunity to create a more personalized, memorable vacation experience when compared with traditional hotels. When you book a professionally managed vacation rental, you get:

• The practical comfort of an actual residence, including more space and additional bedrooms for those traveling with family.
• The ability to explore the neighborhood and the opportunity to discover aspects of your destination you might not encounter when staying at a hotel.
• Amenities not typically included in a hotel such as kitchens, laundry rooms, and more.

FOR PROPERTY OWNERS

Safely renting your space as a property owner through a professional manager can be an easy and reliable revenue source, transforming it into an asset that offers a significant return on your investment. You’ll also be able to use the property when you choose, spending your vacations there with family, while renting it to guests the rest of the year.

A professional vacation rental manager will handle all the logistics, securing responsible guests, and maximizing your return through an expert understanding of the industry and in-depth knowledge of the local community. They’ll also handle cleaning the property to the highest standards, advertise, handle inquiries, collect deposits and balances, generate agreements, and follow up post-rental, so you can sit back and simply enjoy the experience.

HOW TO CONNECT

The Vacation Rental Management Association (VRMA) can help you find a vacation rental to book or a professional manager to represent your property. Visit the VRMA website for more details and find a vacation rental or professional manager for your property today.

If you would like to join [INSERT YOUR COMPANY/ORGANIZATION] and get involved in Vacation Rental Week, visit the Vacation Rental Week page to download the marketing toolkit and help spread the word about professionally managed vacation rentals.

Be sure to join the conversation on social media using #VacationRentalWeek on all your social media platforms.

Use this sample letter to communicate the positive impacts of professionally managed vacation rentals on your community, and tailor to highlight current restrictions impacting you and the industry locally. Visit https://www.vrmaadvocate.org/ to find more information and resources for advocating for our industry year-round.

Dear [Elected Official Title and Name]:

I am a professional vacation rental property manager in your community, and I am writing to ask for your support during the seventh annual Vacation Rental Week, March 2-6, 2026.

Vacation Rental Week, organized by the Vacation Rental Management Association (VRMA), aims to spread awareness among the public and policymakers on the positive impact professionally managed short-term vacation rentals have on local communities large and small.

The STR industry has grown dramatically in recent years. Here in [insert your city or local community’s name], vacation rentals are significant generators of revenue, owing in large part to guest spending on local dining, entertainment, transportation, and recreation. In addition, vacation rentals drive job creation and growth across many different industries active in our community.

While we celebrate the positive impacts of vacation rentals this week, it is important to note that there are outright bans and unnecessarily restrictive laws taking away the rights of rental property owners and managers nationwide, inhibiting their ability to effectively operate. Ultimately, these bans and restrictions negatively impact the very communities in which they operate.

Laws negatively impacting rental property owners and managers in [insert your city or local community’s name], include [list local restrictions impacting the industry in bullet form]:

• Law 1
• Law 2
• Law 3

I, along with my colleagues across the industry, support fair, reasonable, and enforceable regulations that promote our local economies and protect private property rights.

When property owners, managers, and the community come together to discuss issues, we all win. I encourage you to view VRMA’s Public Policy Agenda to learn more about the fair regulation of our industry.

Thank you for all the work you do. Please strongly consider supporting Vacation Rental Week, and fair legislation for short-term vacation rental property owners and managers. Please feel free to contact me directly for more information or to continue this important conversation.

Sincerely,

[Your name]
[Your contact information]