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Thursday, May 30

Maximizing Value: Connecting Market Performance and Outlook to Company Benchmarking and Valuation Metrics

Time: 9:30 a.m. - 10:30 a.m.

Join Jason Sprenkle, CEO of Key Data, and Jacobie Olin, President of C2G Advisors, for a deep dive into the connection between market performance and benchmarking your company valuation. This presentation will unravel the critical connection between day-to-day property management metrics and the overarching valuation of your business. We'll kick off with an analysis of current industry trends and performance benchmarks, setting the stage for a detailed exploration of how specific operational metrics directly influence your company's market value. We'll cover the dynamics of revenue and property growth, software adoption, and churn rates and walk you through a comprehensive 'scorecard' to evaluate and enhance your company's specific financial standing. Discover actionable strategies to leverage performance data for maximizing your company's valuation, ensuring you're not just keeping pace but setting the benchmark in this rapidly evolving market.

Speakers: 
Jason Sprenkle - CEO, Key Data Dashboard
Jacobie Olin - President, C2G Advisors

Protecting Our Industry Amid 2024 Regulation

Time: 11:30 a.m. - 12:30 p.m.

With elected officials working hard to pass regulations ahead of a big 2024 election in the fall, members and advocates have stepped up across the country to protect our industry. Some of our members are already taking the next step to combat these regulations! Learn about one the biggest regulatory battles of the year so far taking place in Buncombe County, North Carolina, and the work that VRMA members have done to fight back. We’ll discuss strategy and messaging, as well as share VRMA resources and data at your disposal to help in your own advocacy efforts.

Speaker:
Lino Maldonado - President, BeHome247
Nick Scarci - State & Local Government Affairs Director, VRMA​​​​​​​

The Ultimate Guest Experience and Your Key Role In Making It Happen 

Time: 2:00 p.m. - 3:00 p.m.

If you've read Unreasonable Hospitality by Will Guidara and looking for more - look no further! Our panelists will share more information on the methodology of understanding aspects of the customer journey and how anyone on the team can support and create a great customer experience. Our panelists will share personal stories about how they went above and beyond for their guests to have the best experience possible and how the guests reacted to their support.

Speakers:
Valerie Gangas - Co-Founder & COO, Juniper Holiday + Home
Rachel Alday -  Co-Owner & Co-Founder, Abode Luxury Rentals
Nir Maimon - President & Co-Founder, The Maimon Group

Shifting from Independence to Interdependence as a Leader

Time: 4:00 p.m. - 5:30 p.m.

In the Vacation Rental Management industry I have witnessed star performers be promoted to leadership positions, owners who started with one personal second home and built a company with multiple layers as well as family members who have thriving businesses passed down to them. All of these examples included very independent people—a great characteristic, yet not scalable when the focus is productivity, innovation, and agility. The next and highest level is shifting to interdependent. 
 
Dianne Crampton who founded the TIGERS (Trust, Interdependence, Genuineness, Empathy, Risk and Success) 6 Principles of thriving companies, developed the concepts of what builds interdependence and what breaks it through 30+ years of research. She is an author of the books TIGERS Among Us and Becoming TIGERS. 
 
As a certified TIGERS consultant and coach, I will speak to these leadership actions and what they look like in companies by deep-diving into what builds interdependence in companies and what breaks it. An example of what breaks interdependence and what I have witnessed to be the most common is when departments of companies create a “we vs them” attitude. I will facilitate roundtable discussions on ways to shift this mindset in companies, bringing in core values and behavioral norms.
 
Attendees will leave with an understanding of why interdependence is so important, how to build it in their company as well as what is blocking them from having it already. They will learn about behavioral norms and how to implement them in their company to create more cohesiveness throughout.

Speaker:
Ali Cammelletti - Leadership & Sales Coach, Spark Your Mindset

Friday, May 31

Your Repeat Guests and the Data You're Missing Out On

Time: 9:00 a.m. - 10:00 a.m.

As a business that wants to drive repeat customers, you are collecting all kinds of data on your guests, but are you actively using that data? There's more to your guest than just their name and email - it's about building a relationship and experience where they want to come back and continue to build memories. During this panel discussion, our presenters will share how they are using data to create an authentic guest experience and long-lasting relationships.

*Speakers are still being finalized. Please stay tuned for updates and more details coming soon.