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vacation rental industry

Advancing the short-term vacation rental industry through education, information, networking, research, and advocacy.

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EVENTS

Essential Skills Development for Operations Teams

VRMA Foundations is returning Feburary 23-24, 2026 at Hotel Effie in Sandestin, Florida.

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Vacation Rental Management Certificate Program

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Designed for vacation rental managers (VRMs) who are looking to strengthen their industry knowledge, sharpen their skills, advance their careers, and gain a competitive edge in the professionally-managed vacation rental business.

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Advocacy

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We are committed to working with policymakers to develop fair, balanced regulations that benefit vacation rental professionals and the communities they serve.

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VRMA Arrival

Morning Coffee Reads

VRMA Arrival is VRMA’s official content source; a dynamic intelligence hub for the vacation rental professionals.

Content Hub

Hospitality vs. Service: What It Really Means in the Vacation Rental Industry

It’s no longer enough to simply deliver a clean home and respond to guest inquiries. Today’s travelers are craving something deeper, more...

Pets in Vacation Rentals: A Growing Opportunity for Operators

Today, well over half of US households—between 66% and 75%—own a pet. That translates to more than 66%, or 86.9 million pet-owning households....

When Crisis Hits, Double Down on Your Brand

With markets trembling from tariffs, guests having second thoughts about traveling, and the high cost of, well, everything, it can be tempting to...

Preparing for the Next Disaster

We all remember where we were in 2020 when we heard that this “coronavirus” was a bigger threat than we first thought. Then, the unthinkable...

PR Isn’t Just About Your Brand—It’s About Advocacy

For most people, the phrase “public relations” tends to bring to mind images of corporate press releases and celebrity publicists à la Samantha...

The Rise of the Solo Traveler: New Opportunities for Vacation Rentals

When Lauren Knight began writing about her international travels in 2010, people quickly grew interested in how she planned her trips. Couples,...

October Check-In: Why Strong Travel Protection Partnerships Matter More Than Ever

Sponsored by Generali Global Assistance For property managers, October often serves as a natural pause. The peak summer rush has...

Jessica Gillingham Talks AI, Hybrid Hospitality, and What Comes Next

Jessica Gillingham—CEO of Abode Worldwide and author of “ Tech-Enabled Hospitality ”—joins us to map the real state of hospitality tech...

Right Place, Right Time: Why Revenue Management Is About Much More Than Setting Prices

Revenue management is often used interchangeably with dynamic pricing. Of course, optimizing your nightly rate is a crucial part of the revenue...

Reclaiming the Guest Connection: The API Revolution in Short-Term Rentals

Communication in short-term rentals (STRs) has undergone a remarkable transformation, though this transformation has arrived more gradually than...

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