Advertise with VRMA

Reach the Vacation Rental Industry

VRMA offers an array of unique advertising opportunities that get you and your company in front of a diverse and innovative audience in the short-term vacation and holiday rental market. Whether you're looking for digital opportunities or exposure to an engaged audience at one of our many events, learn more below and get in touch today.

View Specs and Deadlines

Arrival Magazine

Arrival is the PREMIER magazine targeted exclusively to owners, managers, and others involved in the vacation rental management industry.

Published by the Vacation Rental Management Association (VRMA), every issue has a direct digital circulation to more than 1,300 VRMA member companies and key industry stakeholders.

Magazine Rates

Size Price (4-Color Only)
Full Page $1,850
Half Page $1,150
Cover 2 $2,325
Cover 3 $2,050
Cover 4 $2,875


Dates, Deadlines and Specifications

Issue (2024) Insertion Order Deadline Artwork Submission Deadline Distribution
Issue 1 February 15 February 21 March
Issue 2 May 6 May 10 June
Issue 3 August 5 August 9 September
Issue 4 November 4 November 8 December


Layout files should be created in one of the following programs: Adobe FreeHand, Adobe Illustrator, Adobe InDesign, or QuarkXPress. PDF print-optimized files, high-resolution, are acceptable as long as all fonts are embedded. Color ads should be submitted in CMYK format.


GIF, JPG, low-resolution PDF and TIF. Generally, if the file size is small (less than 1 MB), it is unacceptable for printing.


600+ DPI. Line art (1 bit): 800 to 1200 DPI for bitmapped graphics; for best results, use vector art EPS files such as those created by Adobe FreeHand or Adobe Illustrator.


High-resolution PDF.

Digital Advertising Opportunities

Weekly Arrival e-Newsletter

Issues of the Weekly newsletter hit VRMA members' inboxes every week, containing association announcements, regulatory updates, industry news, and more. With a circulation of 2,000+ contacts, advertising in the e-newsletter is your opportunity to be seen by the entire VRMA membership.

Ad Size Monthly Rates
Horizontal Banner (540x100 pixels) $1,000

Sponsored Article ($1,000)

Feature your 800-word article in one weekly issues during a given month. Your article will be given prominent placement within the Weekly newsletter in the third content slot.



Arrival Digital Hub

The Arrival Digital Hub is our official online content source. Updated weekly, Arrival features content primarily from member-contributors and internal staff writers and includes timely and relevant news related to industry trends, best practices, and events.

Two ways to advertise:

1. Industry Insights ($1,800 per article)

Position your organization as a thought-leader in the vacation rental management industry by adding your content to VRMA’s Arrival Hub!

  • Placement: Third article position on Arrival homepage for two weeks
  • Frequency: Full article will be archived on the Arrival site forever, tagged as Industry Insights, and appear on a dedicated landing/archive page
  • Article Specifications: 
    • Homepage Summary: 30-40 words
    • Article Page
      • Title
      • Brief summary of article
      • Article content: no limit, with option to add photos and graphics
      • Author’s name and title
  • Promotion: Inclusion in VRMA Weekly e-newsletter (choice of content or banner placement, based on availability)

Note: Content will be branded as "Sponsored Content." VRMA reserves the right to revise all articles to the Arrival style and voice.

2. Traditional Banner Ads (from $300 per month)

Promote your product and services solutions all year round with one of our highly visible banner ad placements.

VRMA Arrival Hub Advertising Opportunities Ad Size Rate Per Month
Pop-up/Sticky Ad 940 x 100 px $1,500
Top Banner 300 x 240 px  $1,000
Bottom Banner 940 x 100 px $500

*Ad files should be sent in .jpg or .png. External ads are also accepted if sent with HTML. All files must be high resolution for the web to avoid distortion.


VRMA Arrival Distribution Email Sponsor


The VRMA Arrival e-newsletter, sent quarterly to 1,700+ VRMA members, highlights the latest content and directs readers to the newest issue of the digital magazine. The exclusive advertiser will have ownership of the ad placements and an opportunity to provide sponsored content.


  • Leaderboard: 728x90 px
  • Sponsored content: 180x150 px image; headline (50 characters max); body copy (300 characters max)

Please submit sponsored content as a word document and provide target URLs for all placements. Ad files should be sent in .jpg or .png. External ads are also accepted if sent with HTML. All files must be high resolution for the web to avoid distortion.

Lead Generation Opportunities

Dedicated Email Blast ($4,500)

Reach potential customers where they’re paying attention—through a source they already trust—when you send a dedicated email blast through VRMA. Just provide us with your email content in HTML format, and we'll send to our full membership database (more than 1,600 contacts).

Note: A test email must be approved by advertiser prior to sending.



VRMA Webinar ($5,000)

VRMA members attend one-hour webinars to hear industry experts speak about the hottest topics in vacation rental management. You provide the content and subject matter experts—we offer a project manager, develop the audience, handle all marketing and hosting, and provide a professional moderator to manage the discussion with the presenters.

Sponsor benefits:

  • 60-minute time slot (5-minute introduction, 45-minute presentation, 10-minute Q&A)
  • Hosting services, including practice rehearsal
  • Live organizer during the webinar

Arrival Podcast


Launched in 2019, the VRMA Arrival Podcast is the official podcast series of the Vacation Rental Management Association. Hundreds of listeners tune in each episode for discussion of vacation rental management trends, hot topics, and association initiatives with the industry’s leading minds.

Sponsor to provide 15-second pre-, 60-second mid-, and/or 30-second post-roll script(s) for host to read. Also includes sponsor recognition in multiple communications.