VRMA Excellence Awards 

The VRMA Excellence Awards is the premier awards ceremony for the professionally-managed vacation and holiday rental industry.

At the 2021 VRMA International Conference, these six awards were given to companies and individuals celebrating, honoring, and recognizing their incredible work, contributions, and impact they have made in the past year.

As the only awards program that spans the entire industry, receiving a VRMA Excellence Award is a prestigious honor. Congratulations to this year's winners!

The 2022 nominations and submission process will open in May.

VMRA Excellence Award Categories

  • Vacation Rental Management Company of the Year
    Awarded to an outstanding vacation rental management company as determined by customer service, innovation, local community engagement, and dedication to the vacation rental industry.

    WINNER: Coconut Condos

    Not only did Coconut Condos remain committed to providing maximum value for their owners, but they also remained passionate about giving back to the community, despite a difficult year with many challenges. Their progressive mindset kept them pushing forward in an innovative capacity.

  • Supplier Company of the Year
    Awarded to an outstanding supplier company as determined by customer service, innovation, and dedication to the vacation rental industry.

    WINNER: Touch Stay

    While many companies in other industries may have laid low, Touch Stay pushed full steam ahead. They believed their product would play a crucial role in helping the travel industry adjust. From the clients they serve to the guests who use their product, they are leading a movement that fosters valuable and meaningful guest communications.

  • Rising Star Award: Individual Under 35 (Vacation Rental Management or Supplier Company) 
    Awarded to a young professional (under 35) best exemplifying exceptional professionalism, service, and success within the vacation rental industry.

    WINNER: Rocio Lane, Cleancio

    With a mission to change the industry from the inside out, Rocio Lane's core values of respect, teamwork, empathy, and innovation shined bright. Lane started Cleancio out of her garage, growing to multiple markets. After five years in the business, she continues to share her mission and inspire others.

  • VRHP Housekeeper or Housekeeping Team of the Year (Individual or Company) 
    Awarded to an individual or company best exemplifying a commitment to delivering top-tier housekeeping services to vacation rentals.

    WINNER: Carrie Taylor, Dunes Realty

    Taylor faced the challenges of the past year head on and is one of the reasons Dunes Realty remained a top choice and area leader in vacation rentals. Her steadfast attitude remained strong as she continued to deliver the experience every homeowner and guest have come to expect from her company.

  • Best Marketing Campaign Award (Vacation Rental Management Company) 
    Awarded to a vacation rental management company that launched a creative and successful marketing campaign that yielded measurable results.

    WINNER: Thomas Givan, Ryson Real Estate & Vacation Rentals

    When the company hired Givan, his hard work and gifted skillset were immediately evident. From new cameras to software and even the use of drones, Ryson increased engagement across social media and showcased properties through an innovative video campaign.

  • Best Marketing Campaign Award (Supplier Company) 
    Awarded to a supplier company that launched a creative and successful marketing campaign that yielded measurable results.

    WINNER: Vrbo, part of Expedia Group

    Vrbo's video marketing campaign launched earlier this year and immediately became the largest in its brand history. With a heartwarming feel and a family theme throughout, the campaign ran across major networks, including ABC and NBC. The campaign videos on social media garnered more than 200,000 impressions and 3,500 engagements across channels.

Visit our VRMA Excellence Awards FAQs webpage or email us at

*Nominations were submitted through the official online form by July 30, 2021. The VRMA Awards Committee reviewed all submissions to select one winner per category. Award recipients were announced during the 2021 VRMA International Conference.