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2021 International Conference General Sessions




Opening General Session: OWN IT!

Monday, October 5 | 8:30 am - 10:15 am

Your job description can be summed up in one word: tornadic. This tornado—fueled by constant industry changes—impacts both your attitude and the quality of your communications when it's most critical. Learning how these business tornados impact us will allow you to be a creator of "what’s next" and not a victim of "what’s happening."

Kick off the conference with Michael Hoffman to ignite the skill-sets needed to succeed in your vacation rental business. After attending this presentation, attendees will: 
  • Experience the connection between choice and success;
  • Understand that culture is created and how to ignite the culture of ownership;
  • Examine the power of your individual influence over seemingly overwhelming situations;
  • Ignite a purpose-driven approach to getting things done as influencers through and with others;
  • Identify what it takes to be the master of your own tornado; and
  • Have a lot of fun doing it!

Brian Hoffman.pngPresented by:

Michael Hoffman (President, Igniting Performance)

Michael Hoffman is President of Igniting Performance, a Dallas-based company that specializes in the skills of sales, customer loyalty, and leadership. Over the last 20+ years, Michael has delivered professional speaking engagements and customized training to organizations across the country and abroad. 

With a highly interactive style, Michael’s unique delivery cements his expertise in the minds of his attendees to ignite the tactics and techniques necessary to OWN their jobs “on purpose” with an attitude of OWN IT-ship and professionalism.

VRMA Battleground

Tuesday, October 5 | 8:45 am - 10:00 am

Interested in hearing more about the latest innovations in the vacation rental industry? Back by popular demand, a group of start-up companies will compete for the title of "VRMA Innovator of the Year" at the VRMA Battleground general session, in partnership with Phocuswright! Conference attendees will be the judge as these companies present fresh ideas, products, and services that will shape the future for vacation rental managers. A panel of judges will provide dynamic commentary and thought-provoking questions to the innovators. Participating companies include: 

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Closing General Session: Inflection Point

Tuesday, October 5 | 4:30 p.m. - 6:00 p.m.

At a pivotal moment for the industry, industry steward Matt Landau believes that independent vacation rental managers are about to trigger an inflection point that will revolutionize hospitality and communities around the world. But he cautions about tempting, distracting, and downright dangerous external forces at play, concluding there are specific priorities that are necessary to enjoy this inflection point on YOUR terms. Landau's conclusions from 5+ years on the road interviewing and researching vacation rental leaders will paint a clear and radical vision for our vacation rental future.  

Matt Landau.pngPresented by:

Matt Landau (Founder, VRMB)

Matt Landau is the founder of Vacation Rental Marketing Blog (VRMB) and VRMB Communities, a private online forum for the world's most thoughtful vacation rental managers. Matt is also the host of the Unlocked podcast: fly-on-the-wall style interviews with vacation rental thinkers.