Advertise with VRMA
VRMA provides several advertising pathways for members to reach a new audience and enhance the visibility of their products, services, and overall brand. Our publications and online resources are valuable vehicles that reach across the professionally-managed vacation rental industry.
JUMP TO... Arrival Magazine | Arrival Digital Hub | Weekly Arrival e-Newsletter | VRMA Special Report Exclusive e-Newsletter | Dedicated Email Blast | VRMA Webinar | Arrival Podcast
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Arrival Magazine
Arrival is the PREMIER magazine targeted exclusively to owners, managers, and others involved in the vacation rental management industry.
Published by the Vacation Rental Management Association (VRMA), every issue has a direct digital circulation to more than 2,500 VRMA members and key industry stakeholders.
| Size | Price (4-Color Only) |
|
Full Page |
$1,850 |
| Half Page | $1,150 |
| Cover 2 | $2,325 |
| Cover 3 | $2,050 |
| Cover 4 (Half Page) | $1,785 |
| Issue | Insertion Order Deadline | Artwork Submission Deadline | Distribution |
| Issue 1 | January 14 | January 20 | March |
| Issue 2 | April 13 | April 20 | June |
| Issue 3 | July 13 | July 21 | September |
| Issue 4 | October 12 | October 19 | December |
DIGITAL FILES
Layout files should be created in one of the following programs: Adobe FreeHand, Adobe Illustrator, Adobe InDesign, or QuarkXPress. PDF print-optimized files, high-resolution, are acceptable as long as all fonts are embedded. Color ads should be submitted in CMYK format.
UNACCEPTABLE FORMATS
GIF, JPG, low-resolution PDF and TIF. Generally, if the file size is small (less than 1 MB), it is unacceptable for printing.
RESOLUTION
600+ DPI. Line art (1 bit): 800 to 1200 DPI for bitmapped graphics; for best results, use vector art EPS files such as those created by Adobe FreeHand or Adobe Illustrator.
ACCEPTABLE MEDIA
High-resolution PDF.
Digital
Arrival Digital Hub
The Arrival Digital Hub is our official online content source. Updated weekly, Arrival features content primarily from member-contributors and internal staff writers and includes timely and relevant news related to industry trends, best practices, and events.
The sponsor fee includes:
- Placement: Third article position on Arrival homepage for two weeks
- Frequency: Full article will be archived on the Arrival site forever
- Word Count: Homepage Summary (30-40 words); Article Page (500-800 words)
Note: Content will be branded as "Sponsored Content." VRMA reserves the right to revise all articles to the Arrival style and voice.
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VRMA Arrival Hub Advertising Opportunities |
Ad Size |
Rate Per Month |
| Top Leaderboard (homepage and landing pages) | 940 x 100 | $600 |
| Medium Rectangle (homepage only) | 300 x 240 | $400 |
| Bottom Leaderboard HP (homepage only) | 940 x 100 | $350 |
| Sidebar Rectangle (landing pages only) | 230 x 184 | $400 |
| Bottom Leaderboard About (about page only) | 700 x 75 | $300 |
Ad files should be sent in .jpg or .png. External ads are also accepted if sent with HTML. All files must be high resolution for the web to avoid distortion.
Weekly Arrival e-Newsletter
Issues of the Weekly newsletter hit VRMA members' inboxes every week, containing association announcements, regulatory updates, industry news, and more. Advertising in the e-newsletter is your opportunity to be seen by the entire VRMA membership. VIEW A SAMPLE ISSUE.
Rates
| Monthly Rates | ||||
|
Ad Size: |
1x | 4x | 6x | 12x |
| $2,500/month | $2,200/month | $2,000/month | $1,800/month | |
VRMA Special Report Exclusive e-Newsletter
$2,000
Establish your organization as a thought leaders by sponsoring a VRMA Special Report. As a sponsor, you'll have an opportunity to collaborate with VRMA's editorial staff to produce a custom e-newsletter that focus on your expertise and product category. VRMA special reports are a great way to increase exposure and drive results for your campaigns! VIEW A SAMPLE E-NEWSLETTER.
Sponsor receives:
- "Brought to you by COMPANY NAME" recognition; text or logo included under the title or in the header (guaranteed above the fold)
- One (1) 160 x 600 skyscraper banner in the right hand rail
- One (1) 468 x 60 banner below the fold
- One (1) or two (2) feature pieces that tie into the agreed upon theme and are informational in nature
Lead Generation
Dedicated Email Blast
$3,000
Reach potential customers where they’re paying attention—through a source they already trust—when you send a dedicated email blast through VRMA. Just provide us with your email content in HTML format, and we'll send to our full membership database (more than 1,600 contacts). VIEW A SAMPLE EMAIL BLAST.
Note: A test email must be approved by advertiser prior to sending.
VRMA Webinar
$4,000
VRMA members attend one-hour webinars to hear industry experts speak about the hottest topics in vacation rental management. You provide the content and subject matter experts—we offer a project manager, develop the audience, handle all marketing and hosting, and provide a professional moderator to manage the discussion with the presenters.
Sponsor benefits:
- 60-minute time slot (5-minute introduction, 45-minute presentation, 10-minute Q&A)
- Hosting services, including practice rehearsal
- Live organizer during the webinar
Arrival Podcast
$2,500
Launched in 2019, the VRMA Arrival Podcast is the official podcast series of the Vacation Rental Management Association. Hundreds of listeners tune in each episode for discussion of vacation rental management trends, hot topics, and association initiatives with the industry’s leading minds.
Sponsor to provide 15-second pre-, 60-second mid-, and/or 30-second post-roll script(s) for host to read. Also includes sponsor recognition in multiple communications.
With any questions regarding VRMA exhibits, sponsorship, or advertising, please contact:
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Kevin McDonnell National Sales Manager kmcdonnell@vrma.org 202-367-1259 |