The best booking is a direct booking. It’s every property manager’s most profitable and preferred channel; however, it can seem elusive with the prevalence of online travel agencies. These websites offer incredible exposure but relying on them as your only source for bookings can be a major pitfall.
The vacation rental industry has boomed in the last 20 years. User-friendly, guest-forward technology combined with eye-popping budgets for branding and marketing has turned vacation rental booking sites like Airbnb and Vrbo into household names.
On Tuesday, April 12, at the Vacation Rental Management Association’s Spring Forum in Chicago, the organization held a surprise kickoff to its 2022 advocacy fundraising campaign. The results could ultimately impact regulatory discussions in several key markets this year.
You might think your direct channel, aka your website, is performing pretty well. But how do you know for sure? Read our “Three Key Factors” to optimize your website’s revenue performance and compare yourself against our industry benchmarks.