New technology, greater distribution channels, major acquisitions, new regulations and more! As the state of the vacation rental industry continues to transform, Mike Copps, VRMA Executive Director, sat down with VQuarter to give his take on the winds of change in the market.
Modern technology has changed the face of marketing in the vacation rental industry. Today, we have access to far more in-depth data than ever before, doing away with the need for the “spray & pray” marketing strategies of decades past.
With the masterpiece that is HBO’s Game of Thrones, based on the books by George RR Martin, about to enter its seventh season, I could not help but think of a similar epic struggle closer to our own world: One of dominance in the vacation rental industry.
Arrival caught up with Michelle Williams, the director of marketing for Atlantic Vacation Homes, to talk about the current sea change taking place, and how to ride out the wave.
