The oldest and strongest emotion of mankind is fear, and the oldest and strongest kind of fear is fear of the unknown.” So wrote the classic science fiction writer H.P. Lovecraft back in the 1920s.
These past few months have afforded me the opportunity to meet with many VRMA members and nonmember industry stakeholders alike at VRMA’s regional conferences. In all these conversations, one thing has stood out to be clear: Vacation rental management is a fascinating industry.
Nearly 10 years ago, VRMA member Jennifer Frankenstein-Harris set out with a single, seemingly simple goal: list her condo online to generate rental income. Meeting that goal proved more difficult, but Jennifer eventually found success. Here's how.
