Take the next step in your career and earn your Vacation Rental Management Certificate

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The VRMA Vacation Rental Management Certificate Program is designed for vacation rental managers (VRMs) who are looking to strengthen their industry knowledge, sharpen their skills, advance their careers, and gain a competitive edge in the professionally-managed vacation rental business.

This accessible, convenient, comprehensive, certificate program is a mark of distinction that serves to differentiate vacation rental managers who have acquired the requisite knowledge to professionally operate and manage vacation rental properties. Specifically, it assures guests and property owners that these managers have demonstrated a standard of excellence in the vacation rental industry.

By obtaining the Vacation Rental Management certificate, you will benefit from an enhanced business reputation, business growth, and an increased ability to meet the needs of their guests and property owners.

Interested in earning your Vacation Rental Management Certificate? In order to purchase the program, you must create an account or login.

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If you already have an account, click here to login.

More information on the program can be found on the following topics:

Program Requirements

To earn the certificate, vacation rental managers must successfully complete the five online module program in its entirety and achieve a passing score on the subsequent assessment. The assessment is based on the knowledge gained from completing the modules. Each online education module dives into the specific roles and responsibilities of a vacation rental manager working in the industry today. The modules are self-paced and can be completed from the home or office at your convenience.

The assessment evaluates the VRM’s understanding and mastery of the module content. VRMs who achieve a passing score on the assessment can utilize the VRMP (Vacation Rental Management Professional) designation after their names.


$450 for VRMA members/ $750 for non-members

(Inclusive of all five educational modules and online assessment)

For those who do not wish to complete the certificate program but are interested in specific program content, individual modules are available for purchase:

  • Business Planning and Organizational Management: $250 VRMA members/$550 non-members
  • Marketing and Promotion: $200 VRMA members/$500 non-members
  • Guest Relations: $150 VRMA members/$450 non-members
  • Owner Relations: $150 VRMA members/$450 non-members

Certificate Maintenance and Renewal

Certificate holders will be required to submit 15 hours of continuing education credits and a $100 maintenance fee every three (3) years in order to maintain the certificate.

Continuing education credits can be acquired from a number of sources, including attendance at any VRMA Conferences or other educational industry events. Credits can also be acquired online by participating in VRMA webinars as well as downloading past conference recordings and other online industry education.

Due to renew in 2022? Submit your continuing education credits  here. Pay your renewal fee  here.

Program Development

The Vacation Rental Management Certificate program was developed to differentiate and acknowledge leaders in the vacation rental industry. 

In 2016, the VRMA Board of Directors commissioned a study to perform research and analysis on implementing a professional certificate program in the vacation rental management industry. This research included validation from the VRMA membership that a certificate program was not only wanted, but also needed. The research showed there was a high demand and level of support for VRMA to offer a professional program to designate vacation rental managers who have demonstrated a standard of industry expertise.

Successful and experienced vacation rental managers and industry experts were convened to develop the program content. A content outline was first developed by these experts to articulate the subject areas and competencies that would be covered in this program and then sent out to survey to the VRMA membership to validate the work of the task force.

With the results of the survey, the educational module content and assessment questions were then developed by these experts over a 12 month period, working closely with VRMA staff and an instructional design consultant to ensure that content meets best practices in certificate development and principles of adult education. Content was reviewed by the VRMA Board of Directors before finalizing the program.

The result is a program that is of high value to all stakeholders, delivered in an accessible format to maximize engagement, that serves to raise the standard of awareness and professionalism in the professionally managed vacation rental industry.

Program Contributors

VRMA wishes to thank the following contributors to the program. These individuals tirelessly volunteered their time and energy to create the content for this program. Without their contributions, this program would not have been possible!

  • Carmela Gillenwater, Senior Global Product Marketing Manager, HomeAway
  • Toby Babich, President, Breckenridge Resort Managers
  • John Boller, President, Gulf Shores Rental
  • Ben Edwards, President, Sanctuary Vacation Rentals, Inc./ Weatherby Consulting
  • Greg Holcomb, Director of Government Affairs, VRMA
  • Lee Hughes, Vice President, Sales Division, Generali Global Assistance
  • Durk Johnson, Director, Vacation Rental Housekeeping Professionals
  • Sue Jones, Owner, HR4VR
  • Doug Kennedy, President, Kennedy Training Network
  • Shannon MacPeak, Senior Business Development Manager, Generali Global Assistance
  • Pedro Mandoki, President, Mandoki Hospitality
  • Shelia McCracken, General Manager, Taylor-Made Deep Creek Vacations
  • Joe Refosco, Owner/Partner, Taylor-Made Deep Creek Vacations
  • Melaney Robbins, Vice President, Oak Island Accommodations
  • Carole Sharoff, President, Atlantic Vacation Homes/AVH Realty, Inc.
  • Rhonda Sideris, President & Founder, Park City Lodging
  • Heleena Sideris, International Sales, Concierge, Park City Lodging
  • Jodi Taylor Refosco, Owner/Partner, Taylor-Made Deep Creek Vacations
  • Lynn Thurston, Independent Consultant

Key Features

Accessible.png  Accessible

Convenient.png Convenient 

Comprehensive.png Comprehensive

Targeted.png Targeted

Key Outcomes

Increase Ed.png Increase industry knowledge

 Sharpen.png Sharpen your skills

 Advance.png Advance your career 

Gain.png  Gain a competitive edge

 Improve.png  Improve your business

Empower.png Empower your team  

Strengthen.png  Strengthen the industry 

VRMA_Cert_Logo_Artboard 7 copy 2.png Showcase your VRMP designation 

Questions about the Vacation Rental Management Certificate Program?
 Contact us at certificate@vrma.org.