VRMA Administrator
Tripadvisor, Expedia, Airbnb and Booking.com enjoyed a large enough increase in visitor traffic on both a yearly and monthly basis to bode well for this year, according to the analysis by digital intelligence platform Similarweb. The increase was particularly robust for Booking.com, which saw a 28 percent jump in year-over-year traffic in December, though it remained the smallest of the peer groups with 56.5 million visitors. Following a typical fall slowdown, all four saw month-over-month growth averaging 8 percent in December, suggesting that the summer of revenge travel may not end with the season. “Signs are that revenge travel is continuing,” said Jim Corridore, senior insights manager for Similarweb. “People are choosing experiences over other types of purchases with their discretionary income, and of those experiences they are choosing to travel. That is continuing and definitely a strong sign for vacation rentals."
PhocusWire (01/24/23) Derek Catron
