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VRM Branding in a Non-Branded World
Date: Tuesday, August 29
Time: 2:00 pm – 3:00 pm Eastern
VRMA Members: Free
It’s becoming increasingly difficult to differentiate your company in travelers’ minds, yet, it has never been as important as it is today. You need your guests to know who you are, and keep coming back. In addition, many of your guests are great prospects for being the next new homeowners for your company.
Join us as we discuss how to distinguish your brand, so that guests keep coming back and new owners in your area choose you to manage their properties.
Presenter: Susan Blizzard, CEO, Blizzard Internet Marketing
Susan Blizzard has operated Blizzard Internet Marketing, a provider of online marketing solutions for vacation rental management companies, for 20 years. After earning her MBA, she worked with middle market and start up companies on Wall Street until she started her own company. The Blizzard team provides a full suite of online marketing services, including websites with reservation engines that connect to popular Vacation Rental Management software programs. Also, Blizzard is well-known for its Blizzard University Workshop classes, taught specifically to VRMs.
Susan has a BA from Duke University, and an MBA from Columbia University. She enjoys tennis, skiing, and spending time with her two kids in her Rocky Mountain home.
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