Upcoming Webinars

VRMA is committed to providing accessible education, resources and tools for vacation rental managers. Unable to participate in the live webinar? Don't worry, all past webinars are archived and available to members for free in the Webinar Archives.

Public Relations: How to Develop a Successful PR Strategy for your Business 

Date: Wednesday, April 3rd 
Time: 2:00 pm – 3:00 pm Eastern

Free for members | $50 for non-members 

You must login to your VRMA account to register.  If you do not have an account, you can Become a Member or Create a Guest account. If you are unsure whether or not your company has an account, please email vrma@vrma.org.


In this webinar, attendees will get an overview and understanding about why public relations should be a core element of their business strategy, and also how to plan and implement an effective public relations program.

• What exactly is public relations? (it’s more than posting a press release!)
• What are the benefits of having a PR strategy?
• Planning your strategy
• Questions to ask before you begin
• Who do you want to reach?
• What are your key messages?
• How do you develop relationships with the media?
• Developing your Thought Leadership
• Impact of Digital PR on SEO
• Challenges and opportunities
• How do you know what works?


Jessica Gillingham, Director of Abode PR