VRMA Connect – Colorado
VRMA Connect – Colorado will take place in Breckenridge, Colorado at the Beaver Run Resort on August 27, 2019. Don’t miss this opportunity to exchange ideas and connect face-to-face with fellow industry professionals in the region!
|Register for the Event||Book Your Hotel|
To view sponsorship opportunities for the VRMA Connect – Colorado meeting, click here.
By July 26
After July 26
VRMA has secured a room block at the Beaver Run Resort for $155/night (plus tax and gratuity). Book online to reserve your room at the discounted rate. This special room rate is only available until August 5!
Stay tuned for updated program details!
|8:15 AM - 9:00 AM||Breakfast and Registration|
|9:00 AM - 9:15 AM||Welcome|
|9:15 AM - 10:00 AM||
Educational Session: How to Drive Direct Bookings and Increase Your Profitability
Hear from experts in the industry on how to optimize your website and increase your direct bookings to ensure your company is full for ski season. Speakers will discuss digital display advertising case studies, SEO and more.
Presented by: Susan Blizzard, President, Blizzard Internet Marketing, A RedAwning Group Brand and VP, Digital Agency Services and Strategy, RedAwning Group and Peter Scott, President, Bluetent and Peter Scott, President, Bluetent
|10:00 AM - 10:45 AM||Networking Break|
|10:45 AM - 11:30 AM||
Educational Session: Inside Mountain Private Accommodations Trends and The Impact on Property Managers
Presented by Mountain Travel Symposium, Inntopia and Phocuswright
In this town hall style session, executives from Phocuswright and Inntopia will share marketplace data and trends to help anticipate your performance against your competitors. The session will set start by looking at the macro trends that are impacting the private accommodation market nationally. Speakers will explore how U.S. travelers are searching for, shopping, and choosing accommodations for their vacations, and ultimately dig into micro data and trends impacting mountain destination lodging marketplace and performance.
Presented by: Tom Foley, SVP Business Operations and Analytics, Inntopia; Pete Comeau, Senior Vice President, Operations and Strategy, Phocuswright
|11:30 AM - 12:15 PM||
Educational Session: Maximizing Your Data Utilization with VRMA Insights
This session will highlight current trends to watch in the industry and information you need to know to effectively operate your business. Learn how to utilize and leverage industry data in managing and growing your business.
Presented by: Scott Leggat, CEO, LSI Tools and Colin Morrison, Senior Account Executive, Beyond Pricing
|12:15 PM - 1:15 PM||Networking Lunch|
|1:15 PM - 2:00 PM||
Educational Session: Stayin’ Alive! Stayin’ Alive! Is Your Housekeeping Department Feeling the Rhythm and Keeping the Beat?
Stay alive by keeping your department organized, well maintained, and running smooth. Departmental improvement, staff development personal, and housekeeper accountability will be discussed.
Presented by: Durk Johnson, Executive Director, Vacation Rental Housekeeping Professionals
|2:00 PM - 2:45 PM||
Educational Session: The State of Vacation Rental Regulations
Short-term rental laws continue to spring up around the world. This session will focus on what is happening, locally, in Colorado and policy trends nationally. This discussion will discuss taxation, restrictions and advocacy efforts you can implement. This interactive discussion will have plenty of opportunities to ask questions, so come prepared!
Presented by: Rob Stevens, General Manager, Avalara and Toby Babich, President, Breckenridge Resort Managers
Moderated by: Greg Holcomb, Director of Government Affairs, VRMA
|2:45 PM - 3:30 PM||Networking Break|
|3:30 PM - 4:15 PM||
Educational Session: Workforce Development
When was the last time you updated your staffing model? Reviewing your recruitment strategies for limited labor pools while addressing the continuous challenge to attract, engage and retain top talent is critical. Scanning the environment is key to understanding the employment climate. The labor market is changing, unemployment is at a 50-year low and while there are jobs available, there is not a skilled workforce to fill them. Learn how to remain competitive in this new era focusing on retraining and reskilling your current workforce. Your best employees are “made” not “found”.
Presented by: Sue Jones, MBA, SPHR, SHRM-SCP, Owner, HR4VR
|4:15 PM - 5:00 PM||
Educational Session: Industry Insights from Property Management Leaders
A panel of VRM leaders in the Colorado market will meet to discuss common challenges, strengths, opportunities and weaknesses affecting the vacation rental management business. Discussion during the session will explore current forces affecting the vacation rental industry in the local market and how to navigate and overcome the constantly changing landscape.
Presented by: Toby Babich, President, Breckenridge Resort Managers; Josh Marquis, President, Great Western Lodging and Retreatia; Justin McComb, Vice President, Operations, Evolve Vacation Rental Network and Sarah Bradford, Owner, Winter Park Lodging Company
Moderated by: Pete Comeau, Senior Vice President, Operations and Strategy, Phocuswright