The Vacation Rental Industry

The vacation rental industry is always evolving. To learn more about our global industry, check out the information and articles below. If you have a press inquiry, contact Kevin Hurley, Marketing and Membership Director. No solicitations, please.

U.S. Citizen International Outbound Travel Up Eight Percent in 2016

  • U.S. travel to overseas markets totaled 35.1 million, up seven percent for the year.

Source: International Trade Administration (https://travel.trade.gov/tinews/archive/tinews2017/20171026.asp) 

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5 Vacation Rental Trends for 2017

  • 2017 is likely to be one of our most polarizing years and one of its most pronounced trends will be vacation rental properties self-identifying into one of two buckets—professionally managed (PM) and rent by owner (RBO)—each with their own challenges
    • Limited edition products vs. commodity goods
    • How testing guarantees your growth
    • Personality as the new luxury
    • Limited edition prototype
    • Less text, more visuals
    • Community Investments—build “giving back” into your business model

Source: Vacation Rental Marketing Blog (http://www.vacationrentalmarketingblog.com)

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Millennials Help Short Term Vacation Rentals Disrupt the Travel Industry

  • Millennials are predicted to spend $1.4 trillion on travel each year by 2020

Source: TurnKey Vacation Rentals Blog (http://blog.turnkeyvr.com)
Date: May 11, 2017

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Global Vacation Rental Market 2017-2021

  • Technavio's analysts forecast the global vacation rental market to grow at a CAGR of 7.07% during the period 2017-2021

Source: Cision PR Newswire (http://www.prnewswire.com)
Date: Feb 22, 2017

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Vacation Rental Market Growth: Eye-Watering Projections

  • Holiday lets are now the fastest-growing sector of UK tourism
  • Transactional value of the European short-term rental market grew more than 220% between the first quarters of 2015 and 2016
  • An industry last year (2016) valued at $100 billion dollars is predicted to reach a worth of $167.9 billion by 2019
  • USA 26% year-on-year growth
  • UK 38% year-on-year growth

Source: Smarthosts Vacation Rental Forum (https://www.smarthosts.org)
Date: Feb 2017

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New Skift Research Report: The State of the Global Vacation Rental Market 2017

  • This report takes a holistic look at the vacation rental ecosystem, examining the property management groups, marketplaces, and technology that are changing the face of accommodations as we know it.
  • Three waves of consolidation in the vacation rental space: Marketplaces, Property Management and Management Tech

Source: Luke Bujarski, Skift (https://skift.com)
Date: Feb 14, 2017

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Vacation Rental Market

  • Revenue in the vacation rentals segment amounts to US$10,620m in 2017
  • User penetration is at 6.2% in 2017 and is expected to hit 7.4% in 2021
  • The average revenue per user (ARPU) currently amounts to US$659.01

Source: statista- The Statistics Portal (https://www.statista.com)

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Why the Vacation Rental Industry Is Blowing Up Right Now

  • First four months of 2016 alone, vacation rentals startups attracted nearly $100 million in venture capital funding, concentrated in the US and Europe
  • Consolidation as well as convergence are two key trends

Source: LeisureLink + Skift (https://skift.com)
Date: May 25, 2017

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National Survey Shines Light on America’s Emerging Peer-to-Peer Culture

  • 1 in 4 report engaging short-term rental platforms (23%), up 277% from 6%
  • 9 of 10 previous ridesharing passengers and short-term rental guests rate peer-to-peer services as valuable or extremely valuable (both 89%)
  • Becoming a guest reverses opinions on short-term rental: 26% of non-users would be less inclined to visit a city if short-term rentals were banned, a number that increases by a 127% to 59% for previous guests

Source: Short Term Rental Advocacy Center (http://stradvocacy.org)
Date: Dec 3, 2015

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The Changing Face of Travel

  • The beach is best for most travelers, with 74% of respondents preferring to spend their vacations on the coast
  • 83% simply prefer to be near water—whether the ocean or a lake
  • 51% and 35% prefer mountainous and city vacations, respectively
  • Millennials have expensive tastes—12% plan to stay in a villa/estate in the next year vs. only 6% of Boomers and 9% of Gen Xers
  • 71% of travelers with children said access to cook their own meals was a major reason they chose a vacation rental

Source: Tripping Industry Trends (https://www.tripping.com)

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HomeAway Trend Report

  • Key findings on millennials’ vacation yearnings and the primacy of privacy
  • Uncovers surprise up-and-coming destinations
  • Research show Americans will head for the hills for vacation in 2017, driving longer distances to spend more time at increasingly private accommodations.

Source: HomeAway Research (https://www.homeaway.com)

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Vacation Rentals Provide Valuable Income Source for Owners this Summer, HomeAway Survey Shows

  • 2015 in the US, the average purchase price was $192,000 and 61% of buyers used a mortgage to finance
  • Vacation rental income comprises about a quarter (24 percent) of the average owner’s income
  • 29 percent of properties for the survey’s last two years are owned by more than one person
  • The average age when owners began renting their home is 49.5 years old, 6.5 years younger than last year’s respondents

Source: HomeAway Press Releases (https://www.homeaway.com)
Date: June 29, 2016

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HomeAway: The Vacation Equation

  • Those who traveled with a mixed (friends and family) group remembered their trips at least 20% better
  • Mountain vacations top the list for most memorable vacations—they’re up to 12% more memorable than other destinations

Source: HomeAway (https://www.homeaway.com)

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Consumer Trends

  • Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

Source: Phocuswright Research Topics (http://www.phocuswright.com)

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Phocuswright releases study on private residence rentals and the “New Gen” Renter

  • Examines the attitudes, aspirations, expectations and behaviors of renters and non-renters alike
  • This report provides critical insights into how, when and why travelers do and do not choose rentals vs. hotels
  • What influences their decisions, where they shop and book, and what renters want

Source: VRM Intel (http://www.vrmintel.com)
Date: Jul 11, 2014

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Online Travel Agencies

  • 53% of all travel being booked online

Source: Henry B. Tippie School of Management (https://www.biz.uiowa.edu)
Date: Feb 10, 2016

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Why Do Consumers Prefer Booking with Online Travel Agencies?

  • The 2014 Traveler’s Road to Decision, 50% of corporate tourists prefer to book through a travel agency with approximately 33% of leisure tourists opting for the same.
  • 50% of people aged between 35 and 44 prefer to reserve through OTAs
  • The two main tactics that OTAs have adopted to achieve their success over hotels are:
    • Winning New Customers
    • Maintaining active clients, or those who were once active

Source: Tnooz (https://www.tnooz.com)
Date: Dec 10, 2014

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