VRMA Connect - North Carolina
In connection with the North Carolina Vacation Rental Management Association (NCVRMA), VRMA Connect – North Carolina will take place in Chapel Hill, North Carolina at the Carolina Inn on December 6, 2018.
Don’t miss this opportunity to exchange ideas and connect face-to-face with fellow industry professionals in the region!
|Register for the Event||Program Schedule||Meet the Speakers||Book Your Hotel|
By November 5
After November 5
VRMA has secured a room block at the Carolina Inn for $219/night. Book online to reserve your room at the discounted rate. This special room rate is only available until November 9!
Subject to Change
8:15am Breakfast and Registration
9:00am Welcome Remarks
9:15am Untap Opportunities to Increase Your Average Booking Value
Presented by Kelly Helms, Sales Development Representative, Bluetent
To drive success online, we often look at increasing conversions, the volume of reservations, or increasing traffic, the total amount of visitors that reach your site. While both initiatives are essential to an overall marketing strategy, there is one area that is often overlooked: increasing average booking value. Technology continues to evolve, and at the same time, users are becoming much more savvy with higher expectations. This leaves vacation rental managers with incredible opportunities to elevate their bottom line with enhanced guest experiences all by focusing on their average order value.
During this interactive session, you will discover effective prompts to add to your website, small tweaks to the reservation funnel, captivating content updates to each of your listings, optimized daily rate strategies, and upsell opportunities through various marketing channels including email, social, and digital advertising.
10:00am Using the VRMA Insights Analytic Tool To Understand Market Data
Presented by Scott Leggat, CEO, Local Social, Inc.
The presentation will demonstrate the new VRMA market analytics tool which has been in beta in North Carolina. VRMA Insights collects market data daily from participating companies their Property Management software's API. The following metrics are reported for each company and their local market on a daily basis: Paid Occupancy, Availability, Revenue per Reservation, Booking Window, Average Daily rate and Average Stay.
Attendees will learn how these metrics combine to tell a story about a company's performance compared to their local market. The data from VRMA Insights drives actionable decisions influencing marketing, pricing and strategic choices.
10:30am Networking Break
11:15am North Carolina Legislative Issues and Political Update
Presented by Vincent Chelena, Executive Director, North Carolina Travel Industry Association; Kara Weishaar, Executive Director, NC Travel & Tourism Coalition; Greg Holcomb, Government Relations Director, VRMA
As industry professionals, you focus on creating and maintaining successful business. Decisions that legislators make at the federal, state and local levels can and do impact your business. It is important to understand the legislative actions happening in North Carolina to understand how your business may be impacted. Hear two key industry experts in the matter followed by a panel discussion.
12:30pm Networking Lunch
1:30pm Is It Time to Get Rid of Weekly Stays?
Presented by Ian McHenry, CEO, Beyond Pricing
Seven night stays with Saturday turnovers have been the standard in a lot of North Carolina markets for years. Is it time to change that? We have early data from a few tests that show why, in some cases, you might want to capture that strong weekend demand in your drive-to market, if the price is right. In this presentation, Ian McHenry will share lots of data from markets including Outer Banks, Carolina Coast, Carolina Mountains, and more!
Key Learning Takeaways:
- You'll be able to make an informed decision about whether to take less than weekly bookings;
- You'll know the tradeoffs and how to ensure occupancy stays up
2:15pm North Carolina Real Estate Commission
Presented by Marcia M Waldron, Auditor in Regulatory Affairs, North Carolina Real Estate Commission; Spier Holloman, Senior Auditor and Investigator in Regulator Affairs, North Carolina Real Estate Commission
Get your burning trust account or property management questions answered from North Carolina Real Estate Commission representatives Marcia M Waldron, Auditor in Regulatory Affairs, as well as Spier Holloman, Senior Auditor and Investigator in Regulator Affairs. Learn firsthand the property management issues they have seen statewide and how you can avoid these issues.
3:15pm Networking Break
3:45pm Manteo to Murphy: A Marketing Analysis of Maintaining A Competitive Edge in NC’s Thriving Tourism Markets
Presented by: Paul Hanak, Director of Digital Marketing, InterCoastal Net Designs
Join ICND for a presentation focusing on key tactics to stay competitive in North Carolina’s popular vacation rental destinations. Take a deep dive into areas from the mountains to the coast and gain website development and online marketing takeaways applicable to your region. ICND knows the competition is stiff, so they'll heavily research a select few NC regions and provide you with tips that will push your branding to the next level. Even if your business is not located in NC, you will still learn key takeaways to apply to your day-to-day operations.
Here’s a brief look at what you’ll learn from this engaging presentation:
- SEO and PPC recommendations based on regional analysis of competition
- Innovative website tactics to keep your online strategy fresh
- Digital marketing pointers specific to the beauty of your region, whether it be the sprawling coastline, endless mountains peaks, or urban attractions
- How to compete with OTAs (both on your website and through new acquisition)
4:45pm Networking Happy Hour
Sponsored by Airbnb, Bluetent and Red Sky Travel Insurance