Townships, cities and counties across Michigan are engaging in the nationwide debate over short-term rentals. These communities are finding difficulty in creating balanced, reasonable, and equitable regulation of the vacation rental industry.
The local debate, similar to other parts of the country,
In the vacation rental industry, guest bookings drive the bottom line and are an essential part of running a successful business. The secret to success? It starts with building a strong, talented team and providing them with the tools and support needed to close sales.
Now that potential guests can see multiple photos and virtual tours, there is still one question that callers continue to challenge our agents with every day: “Why are the rates so much higher this time of year?”
I recently had the opportunity to attend VRMA’s annual European Conference in Amsterdam. There, I heard from experts on a range of topics including building a successful sales team, dynamic pricing strategies and the impact of the sharing economy on the on the vacation rental industry.
Recently, I have been putting a lot of thought into reviewing where PR sits within the customer (or guest) journey. How much impact does PR activity have in the four key stages that a guest will walk through before (and after) booking their vacation rental?