Modern technology has changed the face of marketing in the vacation rental industry. Today, we have access to far more in-depth data than ever before, doing away with the need for the “spray & pray” marketing strategies of decades past.
Communities, coast to coast, continue to explore regulations for the short-term rental market. The regulatory field is showing noticeable trends in the larger metropolitan markets, which has a guiding force on the broader regulatory landscape.
With the masterpiece that is HBO’s Game of Thrones, based on the books by George RR Martin, about to enter its seventh season, I could not help but think of a similar epic struggle closer to our own world: One of dominance in the vacation rental industry.
Arrival caught up with Michelle Williams, the director of marketing for Atlantic Vacation Homes, to talk about the current sea change taking place, and how to ride out the wave.
In 2017, virtual reality will continue to transform the vacation rental industry for managers, marketers, owners, and guests. At Vacasa, we’ve explored this firsthand through our partnership with Matterport, which provides virtual tours of nearly all of our 4,600 U.S. homes.