What are the subtle techniques that enable buyers to walk away feeling like they just had an awesome experience? The foundation of the sales experience is the tone we use with our different voice fluctuations as well as the warm words we use.
2016 was a momentous year for the vacation rental industry. After acquiring HomeAway in 2015, Expedia saw the exodus of much of the executive team and very clearly pivoted to focus on professionally managed properties at the expense of HomeAway’s old bread and butter: Rent-by-owners (RBOs).
2017 is the year to get savvy about Facebook advertising. The social media platform had over 1.8 billion global users as of September 2016, and 1.1 billion of whom used the platform every day that month.
Recently I was asked by a long-term client to offer a training module specifically geared toward handling guest complaints. I’ve always covered service recovery as part of my existing hospitality excellence training, focusing on using proactive hospitality and anticipating guests’ needs in order to
With various social media sites competing for your attention and content, it's difficult to determine exactly where you should be spending your time, and what content you should post. There are blogs and articles to be written, infographics to be created, and photos and videos to be captured. As a vacation rental manager, you are probably asking which of these channels and types of content are going to drive qualified consumers to your vacation rental properties.