As the VRM community looks to better manage short-stay accommodations, technology that helps to manage inventories and growth, as well as improve the ability to connect with clients remain vital tools.
Now that potential guests can see multiple photos and virtual tours, there is still one question that callers continue to challenge our agents with every day: “Why are the rates so much higher this time of year?”
The state of the vacation rental market is one that is filled with challenge and opportunity. Changing market dynamics, higher expectations from customers and a range of new tools and processes at the fingertips of all professionals in this space continue to shape the big picture going forward.
In a unanimous vote of the members of Vacation Rental Managers of Washington, the decision was made to officially change our name to the Northwest Vacation Rental Professionals. To our members, the name change represents a renewed sense of strength and unity.
I recently had the opportunity to attend VRMA’s annual European Conference in Amsterdam. There, I heard from experts on a range of topics including building a successful sales team, dynamic pricing strategies and the impact of the sharing economy on the on the vacation rental industry.