About Us

Vacation rentals contribute to job creation and strong, stable real estate markets. To that end, the Vacation Rental Management Association exists to advance professionally-managed vacation rentals as a safe, reliable option for consumers. We provide education, information, networking, research, and advocacy to help our members strengthen their business and create enjoyable, memorable guest and homeowner experiences.

We promote the value of the vacation rental experience to the public and serve as the collective voice that drives industry growth and professionalism. In addition, we provide a valuable community for vacation rental professionals—with exclusive member benefits and opportunities that remain unmatched by other professional organizations.

Click on the headings below to learn more!

Our History

Our Vision

To empower our diverse and global membership, giving them the education and resources to deliver exceptional guest hospitality and homeowner satisfaction, ultimately creating positive, memorable experiences.

Our Mission

Through best-in-class education, in-person events, and a unified voice, we unlock the possibilities and potential of our diverse, global membership of vacation rental professionals so they can strengthen their business, elevate the industry, and ensure superior guest and homeowner experiences.

Our Core Values

Collaboration and Inclusion

We bring the professionally-managed vacation rental industry together to listen, learn, and innovate so that members can grow their business and enhance the guest and homeowner experience. We set an example for our members to abide by a code of ethics and standards to deliver exceptional service and quality.

Integrity

We help our members do the right thing, always.

Passion

We go the extra mile to support our members and the professionally-managed vacation rental industry worldwide.

Trust

We work to earn the trust of our members and the communities that we serve by delivering on our promises.

Happiness

We're always on vacation because we love what we do! Our members are happy because we deliver measurable results for their businesses that, in turn, increase the happiness of the guests and homeowners they serve.

VRMA Bylaws

VRMA's Bylaws shape the governance and structure of the association.

Click here to download the Bylaws.

Code of Ethics and Standards of Practice

PREAMBLE

The Vacation Rental Management Association (VRMA) exists to serve as an international vehicle to increase public awareness of vacation rental lodging and to enhance members’ businesses through education, professional standards, marketing, political involvement, and industry networking. Accepting this standard, VRMA members aspire to observe its spirit in all of their activities and to conduct their businesses ethically in accordance with the Articles set forth below. These Articles establish guidelines or ideals that all VRMA members shall strive to attain in an effort to raise the level of professionalism and value of service within the vacation rental industry.

ARTICLE 1

In justice to those who place their interests in a VRMA member’s care, VRMA members should endeavor to become and to remain informed on matters affecting the vacation rental industry in their community, state, and nation.

ARTICLE 2

In the interest of promotion cooperation and enhancing the professional image, VRMA members should refrain from making false or misleading statements or unsolicited criticism of other individuals or companies working within the vacation rental industry and, if an opinion is sought about another vacation rental practitioner its business or its business practices, any comments should be offered in an objective, professional manner.

ARTICLE 3

VRMA members should endeavor to eliminate in their communities any practices which may be damaging to the public or may bring discredit to the vacation rental industry.

ARTICLE 4

VRMA members should endeavor to set a positive example for the industry by scrupulously abiding by all state and local laws and regulations  and professional standards governing vacation rentals and the conduct of the vacation rental industry. Members are to be proactive regarding establishment and improvement of policies and procedures regulating the vacation rental industry at the local, state, and national level.

ARTICLE 5

VRMA members should endeavor to share their experiences with other members of the vacation rental industry with the express goal of elevating the overall level of service performed and the resultant public awareness and recognition of the value of the industry overall.

ARTICLE 6

VRMA members should not seek unfair advantage over competitors and should conduct their businesses so as to avoid controversies with others in the vacation rental industry.

ARTICLE 7

VRMA members should protect and promote the interests of their owners/clients by treating their tenants/customers honestly and fairly.

ARTICLE 8

VRMA members should not exaggerate, misrepresent, or conceal pertinent facts relating to a specific property to all affected parties, including actual or potential owner/client and tenant/customers.

ARTICLE 9

VRMA members should not deny equal professional services to any person for reasons of race, color, religion, sex, handicap, familial status, or national origin. Members should not make discriminatory decisions based upon the above criteria   or that of any other protected class.

ARTICLE 10

VRMA members should maintain a level of competent service in keeping with the highest standards of the vacation rental industry. Members should not present themselves as having expertise in fields beyond their abilities and should not undertake to provide professional services concerning a property or its value where they have a present or contemplated interest unless such interest is specifically disclosed to all affected parties.

ARTICLE 11

VRMA members should not recommend or suggest to a client or customer the use of services of another organization or business in which they have a direct interest or in which they receive a fee without disclosing such interest at the time of recommendation. having expertise in fields beyond their abilities and should not engage in business activities where they have a present or contemplated interest unless such interest is specifically disclosed to all affected parties.

ARTICLE 12

VRMA members should present an accurate picture of rental offerings in all advertising and representations to the public, and should not advertise specific properties without authorization by the owner.  

ARTICLE 13

For the protection of all parties, VRMA members should assure that all financial obligations to owners and tenants be in writing in a form which expresses the exact agreement, including any terms or conditions. A copy of each agreement should be provided to the respective party upon signature of such agreement.

ARTICLE 14

Signs giving notice of property available for lease or rent should not be placed on a property without consent of the owner. Sign design and placement should be in compliance with local zoning, requirements, and any applicable Association rules and regulations.

ARTICLE 15

VRMA members, prior to entering into a relationship with a property owner, should make a reasonable effort to determine whether the prospective client is subject to a current, valid exclusive agreement with another rental management firm to provide the same type of rental services.

VRMA's Bylaws shape the governance and structure of the association.

Click here to download the Bylaws.

VRMA Policies

Anti-Trust Statement

As a prologue to member meetings, please keep in mind that there are numerous U.S. state and federal laws that absolutely prohibit the exchange of information among competitors regarding price, refusals to deal, or agreements to proceed in certain anti-competitive respects, and that no such exchange of this information is either sanctioned by the VRMA, nor will be tolerated, during our meeting.

This is a very serious consideration and no deviation from this policy will be allowed. Members’ cooperation in this matter will be appreciated.

Self-Regulation and Code of Ethics

The association must NOT:

  1. Adopt regulation or policies that have price-fixing implications, such as prohibitions on advertising of prices, or that unreasonably restrict the ability of any member or group of members to compete.
  2. Require members to refrain from dealing with a member who has violated the Association’s code of ethics.
  3. Enforce the code of ethics arbitrarily.
  4. Impose unreasonably severe penalties for violation of a code of ethics.

Examples of Topics of Discussions That Must Be Avoided at Association Meetings

  1. Current or future prices
  2. What constitutes a “fair” profit level
  3. Possible increases or decreases in prices
  4. Standardization or stabilization of prices
  5. Pricing procedures
  6. Cash discounts
  7. Credit terms
  8. Control of sales
  9. Allocation of markets (territories)
  10. Refusal to deal with a corporation because of its pricing or distribution practices, whether or not the pricing practices of any industry member are unethical or constitute an unfair trade practice.

Self-Regulation and Code of Ethics from “Antitrust Guide for Association Members” by Arthur Herold

Media Policy

PURPOSE

This policy is to ensure factually-accurate, appropriate and consistent dissemination of Vacation Rental Management Association (VRMA) news as it pertains to the purpose of the organization, events, reports, accomplishments, research, honors, appointments and announcements. Outlined below is the procedure to follow for all media inquiries, outreach and/or interactions.

PROCEDURE

If an inquiry is received directly by a VRMA board member, committee member, or an individual from the general VRMA membership:

  1. Whether you receive an inquiry via email or phone, or are approached in-person at an event, please notify VRMA’s executive director and/or marketing director (contact information below).
  2. VRMA’s marketing director will contact the reporter(s) to gather the following information: purpose of the story/coverage, who they are interested in hearing from, publication/media outlet, reporter deadline and when the story will be posted/published.
  3. Based on what the reporter is looking for, the VRMA team will contact the appropriate spokesperson(s):
    1. VRMA’s official spokespersons are its board president and/or its executive director. Any other spokesperson(s) must be approved by the president as a subject-matter expert and/or appropriate representative for the organization.
    2. The spokesperson(s) will be contacted and requested to speak on behalf of VRMA (as a board member or VRMA member).
    3. VRMA’s marketing director will brief the president and/or other spokesperson(s) about the publication/outlet, reporter, story they are working on and the key VRMA messages that the spokesperson(s) should reinforce.
  4. VRMA’s marketing director will follow up with the reporter to confirm the publish/posting date for the story/coverage.
  5. VRMA’s marketing director will obtain a copy of and/or link to the story/coverage to share via the news/blog section of VRMA’s website and other appropriate VRMA communications.

VRMA MEDIA CONTACTS

MIKE COPPS
VRMA Executive Director
mcopps@vrma.com
KEVIN HURLEY
Marketing Coordinator
khurley@vrma.com

Non-Solicitation Policy

VRMA’s success and growth is due, in part, to our commitment to the organization’s mission, values, and standards of business ethics. While a variety of opportunities are provided for business development to our members, overt solicitation, use of the membership directory for business development or marketing, or sharing of member information with non-members without the prior approval of VRMA is strictly prohibited.

VRMA has developed the following guidelines on member behavior in regards to solicitation:

  • It is contrary to the purpose for which VRMA was founded for any member to realize a monetary gain through business transactions, by virtue of their membership.
  • Members and guests shall conduct themselves in a professional manner at all VRMA events. Mass solicitation and solicitation during events is prohibited unless authorized in advance by VRMA. This prohibited solicitation includes, but is not limited to, the following:
    • It is not appropriate to distribute business cards to everyone with whom you come in contact, or to approach another member for the specific purpose of marketing or selling a service/product.
    • Members are not to leave promotional materials on meeting tables or openly distribute such during events without prior approval from VRMA.
    • Any member whose invited guest engages in unwanted solicitation or obtains names of other members without VRMA’s consent for future solicitation for the purpose of realizing a monetary gain is in violation of this policy.
  • Members are not to use the names in the membership directory for solicitation.
    • Newsletters and similar marketing or educational materials should only be sent to members with whom you have established a direct relationship.
  • Acceptable solicitation behaviors:
    • Building relationships, working on committees, and lending your expertise to projects and programs. Through professional support, you can better understand the needs of VRMA members, and through networking, they can understand what you have to offer.
    • Becoming a VRMA sponsor. VRMA also offers one-time-use-only marketing lists for purchase. Please contact Hallie Brown at +1 (202) 367-2475 or hbrown@vrma.com for more information.

Members are encouraged to report violations of VRMA’s non-solicitation policy in writing to vrma@vrma.com. VRMA’s policy is to investigate any complaint fully and, when in doubt, to err on the side of ensuring that its non-solicitation policy is fully adhered to by all of its members. Violation of this policy could result in immediate cancellation of your membership, without refund, and loss of all rights and privileges. Self-Regulation and Code of Ethics from “Antitrust Guide for Association Members” by Arthur Herold